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Usually, learners are unaware of the concept of the BCG matrix. As a result, when the professor gives them the task related to the BCG Matrix model, they face problems in drafting. It is because they do not know the meaning of it, how can they write the complete assignment on it.
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What is the BCG Matrix?
Bruce Henderson, the owner of the Boston Consulting Group, introduced the concept of the BCG matrix in 1968. This theory is used for determining the strongest and weakest products of any company.
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Why is BCG Matrix Importance?
The BCG matrix is a very important business model for allocating various resources for companies pursuing their market share goals and looking for the benefits related to the experience curve.
The BCG matrix forms the basis for allocating various business units' resources as per the current market competition. Thus, making a proper BCG matrix is always very important for a business firm to survive in a highly competitive market.
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What are the Elements of the BCG Matrix?
When the businesses use the BCG matrix analysis, they will have to divide the product trade into four major quadrants. The dividing line varies from business to business. You need to consider the different factors of each product. Additionally, here comes the information about four quadrants:
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• Stars This quadrant consists of those products which are highly demanded. The products which are monopolies add in this quadrant. To produce the star product, companies need to spend a lot of money. |
• Cash cows Cash cows are considered the golden player of any business. These are recognized as containing an enormous market share. Additionally, cash cows can offer the extra cash,which is fruitful in turning the question mark into the market leaders. The major reason behind the investment of companies in it is that the level of productivity remains undisturbed. |
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• Question marks The business products which have high growth but low shares come in the category of the BCG matrix. They utilize a huge amount of bucks in the production. But with the right strategies or backup, the question marks can be turned into the stars. |
• Dogs These sorts of products neither bring too much cash nor the returns. They have a low market share and growth rate too. As per the BCG approach, the best way to deal with the dogs are Divestiture. |
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What is the BCG Matrix Used For?
The BCG matrix introduced by the "Boston Consulting Group (BCG)" is a share growth matrix, a type of planning tool that uses a number of graphical representations of the services and products offered by any organization.
Preparing the BCG matrix help the company in deciding what it should invest, sell or keep in the long run for profit maximization. Thus, the BCG matrix is very helpful in strategic planning.
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How Do You Calculate the Industry Growth Rate in the BCG Matrix?
You need to do a few calculations for establishing the effective BCG matrix. In this model, two calculations play an important role that is:
• Relative market share
• Market growth rate
The formula for the relative market share is:
Relative market share= firm's market share/largest competitor's market share.
The formula for the Market growth rate:
Market growth rate= total market unit sales in the current year/total market unit sales in the previous year.
With the help of the BCG matrix example, you will get an idea about how to use the formula. You can also avail BCG matrix samples, PDF, template and format of writing assignments from BCG matrix experts.
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What are the Advantages and Limitations of the BCG Matrix?
BCG Matrix has plenty of benefits that make the work easier. Are you aware of the advantages? If not, the below-mentioned information is ideal for you.
Here is the list of some benefits associated with the BCG matrix.
Advantages:
• It helps the decision-makers in evaluating the strategic position of the specific products.
• Helpful for an organization to decide which product they need to invest in.
• By considering the BCG matrix, the company can decide regarding the time and opportunity.
Limitations:
Each model has advantages and limitations; likewise it also has included:
• Does not represent the exact nature of the business.
• Enable to explain the market model clearly
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