Multimedia Planning and Strategy Assignment Questions Answers

Multimedia Studies Scenario on Sun Peaks Resort


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Assignment Details:-

  • Topic :: Intro to Multimedia
  • Document Type :: Assignment help (any type)
  • Subject :: Media Studies
  • Deadline :*: As Per Required
  • Number of Words :: 1250
  • Citation/Referencing Style :: APA


Media Plan and Media Room Conten



You work for Sun Peaks Resort. Review their website to ensure you understand their mandate and their goals.

After a recent cold snap resulted in increased snowfall and some challenges driving to the Sun Peaks area, weather is finally ideal for travel. Visitor are currently using the Sun Peaks area but the resort wants to attract more families. Do some research into media coverage from the last two years (especially in the Kamloops area) focused on family activities at Sun Peaks.

In preparation for the remaining winter months you will prepare a Media Relations Plan and a package of PR material for the Media Room to help increase visitor numbers, especially families, to the ski resort and to highlight Sun Peaks as a more than just a ski destination. Present the resort as an ideal location for diverse winter tourism and welcoming to families who want a fun weekend trip.  Provide both visitors and tourism providers with key information about activities offered beyond skiing.  You will need to think carefully about the different goals and objectives for your media plan, as well as different audience groups. Finally, think carefully about the range of tourism businesses and opportunities in the area and the kinds of practical information that could be provided.



  1. Media Plan.Prepare a Media Plan for the time period between Jan 20 and March 31, 2021.  Use the template provided in class.  How will you engage potential visitors to the area through the media? How will you engage the media to show interest and create coverage of tourism potential in the area? Remember, your plan should include both an emphasis on what visitors can do here as well as information on how families can be involved at Sun Peaks.
  2. Media Room Content.As part of your media plan, you must produce 2 Press Releases, 1 Media alert (story ideas), and 1 Sun Peaks Resort blog post. Remember to select topics that are designed to encourage visitors and especially families and/or that provide excellent information for tourists, as well as tourism providers about Sun Peaks offerings



  • Use the information from class readings and class notes to help with structure and content
  • Aim for professional voice and style.


Marking Criteria

Based on 5 Point Scale:

1-2          Not done/Inadequate

3              Attempted but not satisfactory

3.5          Satisfactory

4              Good

4.5/5      Excellent professional work.

Criteria Score (5 Point Scale) Comments
Presentation. Professional tone, clear style, accurate grammar.    
Media Plan
Fulfill expectations of the form; plan includes all relevant elements.    
Strategic connections between goal/objectives and proposed strategies. Relevance to case study with overall coherent planning    
Practical tactics are feasible, relevant to audience and context.    
Press Releases, Media Alerts, Blog
Fulfills expectations of the form – correct structure, includes all requires elements    
Relevant and feasible content in the context of the scenario    
Goal – original, creative, good hook, generates interest    
Total Points (/35)

Out of 20%