Referencing Styles: Harvard

1. How to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants;

2. How to analyze cultural diversity when formulating an organization’s marketing strategy;

3. How to create, evaluate and manage the marketing communications function across cultures.

4. Learning Outcomes: Skills and Attributes tested in this assignment:

5. Collect, analyze and interpret data to understand cultural diversity;

6. Explain the conceptual and theoretical justifications behind marketing strategy for cross-border marketing

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