SBS/ABS – MBA/MSC Marketing Management Case Study Help   Assignment Detail: Number of Words: 2500     Assignment – Marketing Management A friend of yours is calling you. He tells you about his own cryptocurrency he has created. The coins have little to no value other than as a unit of exchange. That would not stop consumers from buying it, argues your friend, as he refers to similar cryptocurrencies that have experienced a recent surge in demand. The friend thinks his cryptocurrency could see a similar surge in demand if you could help him introduce it to the market. You Read More …