Case Study on Marketing Management Practice     SECTION A – CASE STUDY Read the following case study, as well as the content relating to the concept of ‘influencer marketing’, before answering the questions that follow.   Amazon comes to Africa During the course of 2020, international e-commerce giant, Amazon, began setting up warehouses in closer proximity to big cities in the US. The primary motive for doing so was to “shave hours off delivery times” and deliver on a same-day service delivery promise (Amazon, as cited by Dastin, 2020). Same-day delivery is a concept that was foreign to the Read More …