SMEG 6004 Marketing Management Case Study Report Writing Guidelines
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Assignment Details:
- Referencing Styles : Chicago
- Course Code: SMEG 6004
- Course Title: marketing management
- Words: 1200
- University: American University
- Country: US
Task:
1.Your group has been assigned the following short case:
“Gillette’s ‘We Believe’ Ad: Challenging Toxic Maculinity? ” (copyright 2019)
Your case can be accessed under Session 2 in the SMEG 6004 Course shell on e-Learning
2.You are required to write a report which should include the following:
a.Your understanding of the main issue in this case (supported with evidence & context)
b.Your group’s opinion/recommendation on using content that may be perceived as being offensive in ads as a viable long term strategy for global brands such as Gillette.
3.This written report is to be submitted via the Turnitin dropbox, which will be made available on Lok Jack eLearning in due course. Lok Jack eLearning 101 for Students (Block 2) contains the Turnitin Student Guide, and guidelines on the use and generation of Turnitin originality reports. (Late submission will result in a 3-mark penalty)