Rubrik Ransomware Case Study Assignment Report
Assignment Detail:-
- Number of Words: 1500
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Please prepare a 5-7 slide presentation (with any supporting material – e.g., excel model). You would have 3-5 business days to complete this – reach out to me if you have any questions.
Case Study:
Rubrik is looking to release a new ransomware investigation product allowing customers to determine the scope of files and applications that were compromised during an attack. This product combined with Rubrik’s core backup and recovery platform, will allow customers to pinpoint exactly what set of data to recover after an attack without having to pay ransom. The main competitors in this space are Cohesity and Dell Cyber Sense.
Build a go-to-market plan on what Rubrik should consider making this product a success and optimize for bookings. Please be sure to include:
- Target customer verticals/segments
- Proposed price, packaging, and pricing model w/ supporting rationale
- Based on your proposed pricing model and growth assumptions, build a simple 5-year bookings forecast in Excel
- What would you do as next steps if you had more time?
Finally, please showcase your recommendation based on the facts known. It is okay if you don’t know all the facts about the market, if you state your assumptions clearly. We’re looking for your thought process, completeness of thinking and ability to articulate your arguments via Excel and PowerPoint.
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