MARK344 Marketing Strategy Case Study Assignment Questions

MARK344 Marketing Strategy Case Study Assignment Solutions

 

Assignment Detail:-

  • Number of Words: 3000

 

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MINI-REPORT Marketing Strategies (case study based)

ASSESSMENT 1 QUIZ 1

Q1: You are applying for the a role as the Australasian Director for Marketing Strategy for an international hardware chain that wants to take on Bunning’s in Australia. As part of the recruitment process the CEO wants to test your knowledge regarding market orientation, customer-centric and marketing warfare approaches to competition. (Use the Bunning’s versus Master Case study in Mindtap as background)

Explain your understanding of the topic area by:

Part 1: Outlining the key concepts

Part 2: Showing the key models of the concepts

Part 3: Identifying 2 company examples for each approach and explain why you feel these companies are using these approaches.

Part 4: Providing your opinion of which of these approaches (or combination) a foreign competitor should use to take on Bunnings in Australia (Part 4 has a limit of 2 pages maximum) (800)

Assessment 1 QUIZ 2

Q1: You are applying for the a role as the Australasian Director for Marketing Strategy for an international sporting goods company (e.g. Nike, Adidas, Puma, UnderArmor e.t.c). As part of the recruitment process the CEO wants to test your knowledge regarding how you would use your marketing budget and the marketing mix as a competitive weapon. What areas would you focus on?

Part 1: Outlining the key concepts

Part 2: Identify what you would include in a marketing SWOT analysis and marketing audit.

Part 3 (a): Identifying and explain company examples where they use aspects of their marketing mix successfully as a competitive weapon.

Part 3 (b): Identifying and explain company examples where they have failed in their use their marketing mix as a competitive weapon.

Part 4: Provide your opinion of how marketing has been used to in this industry as a source of competitive advantage, and, what area of the marketing mix (strengths) would you focus on in this industry in terms of their competitive/marketing strategy in the future.  (Part 4 has a limit of 2 pages maximum)

MINI-REPORTs – INNOVATION and SUSTAINABILITY

ASSESSMENT 1 QUIZ 3

You are a marketing consultant for one of the worlds biggest marketing consultancy firms and before the CEO of XXXXX (use your marketing plan company/brand) allows you access to the company and its employees, the CEO want you to prove that you have an understanding of the companies new product/service strategy/ the new product/service  development process and the innovation expectations of their customers. In particular, the CEO would like to know your understanding of sustainable new product/service development and how it can be integrated into the companies processes.

Specifically, you are to:

  1. Outlining key concepts (use references)
  2. Drawing key models of the concept (use references)
  3. Identifying company examples of how innovative companies in your industry (as well as other industries) deal with new product/service development and the integration of sustainability principles into this innovation.
  4. Providing your opinion of how you feel these concepts can be used by XXXXXXXX (use your marketing plan company/brand) to boost revenue, meet UN sustainability goals (if applicable) and provide them with a competitive advantage (3 page limit).

 

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