Assignment Detail:-
- Number of Words: 3000
HTTM1181 Travel & Tourism Marketing Assignment Solutions
The Department of Tourism plays a crucial role in driving the economic and social development of the country through tourism. It focuses on policy development, strategic planning, and marketing efforts for domestic and international tourists. The department works to promotes a positive image of the country, highlighting its diverse culture, natural beauty, and unique experiences.
Additionally, it prioritises sustainable tourism practices, ensuring that the development of the tourism sector does not compromise the environment or the communities involved. This includes initiatives for responsible tourism, such as conservation efforts and supporting eco-friendly tourism projects.
The department also works to build capacity within the tourism industry, offering training and development programs for tourism professionals and entrepreneurs. This helps to create job opportunities and uplift local communities, particularly those in rural and underserved areas, by integrating them into the tourism value chain.
Through partnerships with private sector stakeholders, international tourism boards, and local government bodies, the Department of Tourism aims to enhance infrastructure development and improve visitor services. This includes everything from transportation networks to accommodation facilities, ensuring visitors have a seamless and enjoyable experience.
Department of Tourism. (n.d.). About us. [Website]. Retrieved from https://www.tourism.gov.za [Accessed 14 October 2024].
You are the tourism marketing intern at the Department of Tourism in Sunnyside, Pretoria. Today, the HTTM1181 students from Boston City Campus are visiting you to learn about your daily responsibilities as a marketing intern at the Department of Tourism. They have many questions, so get ready to answer them below.
QUESTION 1
The Department of Tourism collaborates with various as well as national and international organisations, to promote and enhance the tourism industry. One of these organisations is the Tourism Grading Council of South Africa (TGCSA), responsible for the quality assurance and grading of accommodations across the country. The TGCSA uses a star- rating system to evaluate and grade hotels, lodges, bed and breakfasts, guest houses, and other accommodations based on their facilities, services, and overall quality standards.
1.1 In a five (5) sentence paragraph, explain how TGCSA grades various accommodations in South Africa.
1.2 State how many stars the TGCSA has graded the below accommodations in South (5 Marks)
- Road Lodge – N1 City
- The Palace of the Lost City
- RH Hotel Pretoria
- SUN1 Edenvale
- Drakensberg Sun Resort
1.3 The Department of Tourism developed several marketing strategies for the FIFA 2010 World Cup to attract a diverse range of tourists from around the globe. Identify any five (5) international sporting events that took place between January 2023 and July 2024, including the host Country.
E.g. FIFA 2010 World Cup – South Africa √
Question 2
A marketing mix is a set of strategic tools a company uses to promote and sell its product or service effectively in the market. It typically consists of four key elements: Product, Price, Place, and Promotion. These elements work together to address the target market’s needs and create a comprehensive marketing strategy, ensuring that the product is developed, priced, distributed, and promoted in a way that meets customer expectations and drives sales.
2.1 You are required to develop a marketing mix for the Union Buildings in Pretoria as a tourist attraction.
2.2 The Department of Tourism hosts multiple media briefings and they provide media kits for the attendees. List any nine (9) items that should be included in a media kit.
Question 3
Data is a powerful tool in the arsenal of tourism marketers. It can be gathered in various formats and from various sources, such as past attendance figures, previous budgets, post-tour evaluation reports, government statistics, competitor analysis, and market trends. Collecting data from both primary and secondary sources is crucial for effectively marketing tours or attractions.
3.1 Discuss the differences between primary and secondary data in tourism. Support your discussion with relevant examples and references.
3.2 In two short but detailed paragraphs, discuss the contribution of effective tourism research and planning.
Question 4
Lion and Safari Park
The Lion & Safari Park in Johannesburg, South Africa, is a renowned wildlife sanctuary offering visitors the chance to experience African wildlife up close. Located in the scenic Magaliesberg mountain region, the park spans over 600 hectares and hosts an array of animals, including lions, cheetahs, leopards, giraffes, and various antelope species. Guests can participate in guided game drives, self-drives, and even walking tours, providing diverse ways to view the animals in semi-natural habitats. The park also offers a popular “lion cub interaction” experience, where visitors can see young lions up close under supervised conditions. Besides its dedication to conservation, the Lion & Safari Park is committed to educating the public on wildlife preservation, making it a valuable attraction for both tourists and locals.
PESTLE analysis is a strategic tool used to identify and analyse the external factors that can impact an organisation. It stands for Political, Economic, Social, Technological, Legal, and Environmental.
4.1 You have now been requested to assist with conducting future research on The Lion and Safari Park by conducting a PESTLE analysis for the Lion and Safari Park in Johannesburg.
Integrated Marketing Communication (IMC) refers to the process of harmonising various marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a cohesive brand identity that maintains consistency across different media channels.
4.2 The students would like you to list the seven (7) IMC content schedule elements that the Department of Tourism uses.
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