Foodics Case Study Solutions & Analysis Assignment Questions

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Assignment Detail:-

  • Number of Words: 1200

 

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About the exercise:

  • This exercise aims to build a perspective on your technical and leadership skills.
  • Please do not prepare more than 3 slides for every case.
  • You have 5 days to submit the document, after that, you’ll be invited to 1.5 hour for presentation & discussion with the hiring committee.

About Foodics:

  • Foodics Vision: To be the most trusted one-stop-shop restaurant-tech & payment processing solution in the Middle East.
  • Foodics Mission: To empower every person who contributes to the success of a restaurant business and provide finance to fuel its growth
  • Foodics Purpose: To create a growth-accelerating platform that enables the restaurant ecosystem to achieve the most remarkable performance
  • Foodics Product Portfolio: Please visit Foodics.com >> > Products sections Please watch this video for more insights on our vision (Click to watch)

THE CASE

Since inception, Foodics has been positioned as a market leader in the Point of Sale solution segment for small businesses (1 branch businesses), which business owners trust and love. Today, going by our vision, Foodics tech brings operational efficiency. New revenue streams and a healthy cash-flow through an end-to-end restaurant tech solution while serves multi-branch businesses.

Foodics allows F&B businesses to take a digital-first approach into their operations by providing:

Front a House solutions: Cashier App f or traditional ordering and Self-ordering solutions through Kiosk and table ordering QR. and payments Back of house solutions: Kitchen Display Screen that streamline coordination between front of house and the kitchen Back office solutions: Management console for a 360 degree eyebird view into the operation and integration with 3rd party service providers

What value will the new Foodics suite of products add to the business owner?

  • Allowing businesses to create new revenue streams and a better customer experience through self-ordering touch points
  • More control and visibility over their operations
  • Be the only point of contact for all restaurant-tech solutions
  • Facilitated scaling up from one branch to a chain
  • Instant access to funds to renovate. Grow the operation, or expand to new locations
  • Healthier cash-flow cycle through instant settlement of funds when using Foodics Pay solution
  • Seamless integration with the 3rd party ecosystem through Foodics app marketplace

What are we looking to achieve? Considering this a rebranding & repositioning exercise.

  • Positioning Foodics as the #1 Full-tech stAk Restaurant-tech solution provider in the Middle East. Associate Foodics with: Successful Restaurant Operation, Innovation. and elevating the customer experience through Digital-First experiences. Global benchmark: Toasttab.com & Squareup.com
  • Generating demand & hit revenue targets: Generate 10.000 leads / Inquiries through inbound channels (including call center. website. and direct social channels) – Contributing to 6.000 closed/VVon deals through inbound marketing activities

Case 1 Questions

Q1: Please run a high-level audit on our brand and communication activities in the KSA market. which covers social community sentiment, social channels, paid ads, partnerships/PR, organic campaigns, and offline activities

Q2: To set Foodics in the position needed, what messaging or campaigns would you put out there? and how would your 360 degree campaign in terms of channels and content distribution look like?

– One shot campaign or a series of campaigns/activations?

– Metrics would you put in place to measure the success of your marketing efforts and spends

– Would you consider partnerships (Private sector or government) to generate new revenue streams

Q3: On resources and dependencies. What resources would you need to get the job done whether on an ongoing basis or mega campaigns? Please state the positions/resources that you believe you will depend on to achieve your results.

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