BUS332 Strategic Management SWOT Analysis Assessment Task Question and Answer Help
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- Referencing Styles : APA | Pages : 11
- Course Code: BUS332
- Course Title: strategic management
- Words: 1200
- University: University of Illinois Springfield
- Country: US
It is suggested that each you submit a list of three firms (ranked highest to lowest) so that the instructor has some latitude. Please note that firm selection is on a first come first serve basis (no duplications of assignments).
- Introduction a background to the firm in question including the “who, what, where, when, why and how”
- Mission/Vision/Objectives of the firm
- The firm’s generic strategy What does the company do? How is the company doing (sales/profits)? What goods and services does it produce and/or sell? Who are its target customers? Who are its main competitors? If Brick & Mortar and e-commerce, consider if your answers should differ for each go-to-market strategy. Who are its top three competitors?
- What challenges confront the company today – for example, in its efforts to attract customers, to lower costs, to maintain its competitive edge, security, etc.? Include a SWOT analysis to help describe this – keep it simple to cover main points.
- Environmental/Industry Analyses (PESTI/Five Forces) = O/T
- Internal Analyses – VIRO/Value Chain/Functional = S/W
- Result of SWOT analyses – does the firm’s strategy seem to work? Why or Why not? (Is there an alignment between the firm’s strategy/environment/internal operations?)
- Suggestions for “realigning” the firm, its strategy, and its market.
- Describe the ways in which the company has changed and developed its e-commerce strategy over time. Explain the rationale behind these changes.
- What types of electronic marketing and social media tactics does the company employ? How effective do you believe these tactics are? Why? How do you rate the site’s usability?
- What is the company doing in the area of m-commerce? As a member of the Marketing e-Commerce (not IT) team of this company:
- What initiatives would you introduce to address the challenges that you have identified?
- What steps would you take to implement these initiatives/changes?
- What steps would you take to monitor the effectiveness of these initiatives/changes? Conclusions – what did you learn from this exercise?