Unit 1: BTEC Level 4 Contemporary Hospitality Industry Assignment Brief

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Learning Outcome

LO1 Examine the current structure, scope and size of the hospitality Industry

Assignment Brief and Guidance

Scenario:

This task is about providing an examination of the current structure, scope as well as size of the hospitality industry. As a trainee consultant for a four-or five-stars hotel of your choice you are required to prepare an essay to be communicated to decision makers within the firm to be considered in their strategic planning for future growth of the hotel.

Tasks Activity

You are required to produce an essay to be communicated to decision makers within the firm that you have selected to be considered in their strategic planning for future growth of the hotel. The hotel can be a four- or five-star hotel of your choice.

Within the essay you are required to include the following:

Define the hospitality industry and explore the different hospitality sectors and their classifications such as accommodation; restaurants; pubs, bars and nightclubs; hospitality and food service providers; membership clubs and events, as well as highlighting their different types of products and services.

Based on the organisation selected examine their organisational structure including their operational departments, functional departments. Furthermore, for higher grading you are required to review the interrelationships between the departments included.

Discuss how the hospitality industry contributes to the economy at the local, national and international levels. Points to be discussed such as the economic value given as well as the direct and indirect impacts on the economy.

Provide an assessment of how the development of franchising and licencing agreements have influenced the global development of the hospitality industry. Provide analysis of how global growth, franchising and licensing developments have contributed to the economic growth of the hospitality industry.

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Across the essay you are required to provide various examples to enhance the credibility, currency and depth of the answer.

LO2 Explore current and anticipated skills requirements in the hospitality industry

LO3 Review the internal and external factors that impact the hospitality industry and how they relate to current issues facing the hospitality industry

LO4 Analyse the current and potential trends and developments affecting the hospitality industry.

Scenario:

Based on the successful experience of developing the first task. For the second time you have been tasked as a trainee consultant for a four- or five-stars hotel of your choice to prepare a report to be communicated to decision makers within the firm to be considered in their planning for future growth of the hotel.

Task Activities:

Based on the same hotel selected in the first task you are required to prepare a report to be communicated to decision makers within the firm to be considered in their planning for future growth of the hotel.

Within the report you are required to include the following:

Part One:

Based on the firm selected from the hospitality industry you are required to investigate different operational roles and responsibilities such as operational, supervisory, front line managers and back office managers. Highlighting their level such as skilled, semi-skilled and unskilled.

Provide examination for technical and practical skills required for specific job roles within the hospitality industry related to your selected firm such as customer handing skills, team working, and cultural awareness. Furthermore, you are required to examine current skills shortages in the hospitality industry in relation to the firm selected. For higher grading you are required to include:

Review of the skills gap within the hospitality industry in relation to a range of different operational roles.

Analyses of the impact that skills gaps have on the firm selected as well as other firms in the hospitality industry and provide valid solutions for addressing these skills gaps.

Part Two:

Provide assessment of the key political, economic, social, technological, legislative and environmental factors that affect the development of your selected firm operating within the hospitality industry.

Undertake SWOT analysis (Strengths, Weaknesses, Opportunities and Threats) for the selected firm within the hospitality industry and review how this can inform the decision-making process.

Based on the selected firm within the hospitality industry you are required to evaluate the impacts of external factors on the development of organisations operating within the hospitality industry, using specific examples such as how hospitality organisations monitor and forecast external influences.

Provide Critical evaluation on how external factors impact on current and potential trends and developments in the hospitality industry using specific examples to demonstrate how the industry has developed in response such as supply and demand.

Also Checkout: Amazon SWOT Analysis Assignment Task Solutions

Part Three:

Based on the selected firm within the hospitality industry Appraise the implications of current and potential trends in the hospitality industry supported by different examples. Trends such as changes in customer lifestyle, suitability and ethics, as well as digital revolution.

Provide evaluation of the ability of the selected firm within the hospitality industry to develop products and services to meet current trends selected above supported by examples.

Across the report you are required to provide various examples to enhance the credibility, currency and depth of the answer. You are also required to support your answer by academic and professional sources as well as statistics when relevant. You are required to follow a report structure as guided by your tutor.

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