Developing my Customer Profile A customer profile provides a clear picture of the type of person or business you are currently serving or planning to serve. This information helps drive your marketing strategy, promotional design and sales tactics. Typically the customer profile will include customer demographics, buying patterns and psychographic characteristics, which help determine why customers buy and their lifestyle preferences.We hereby aim to provide you with a potential structure to identify your major customer groups, their distinguishing characteristics, and the market research needed to develop your customer profile. Segmentation serves the following functions: To identify if the segment is Read More …