NIKE Marketing Case Study Answers Nike Marketing Assessment details: Assessment 1: Case Study Analysis (30%) The case study is about market segmentation and strategic options for sport shoes. Please read the Marketing Excellence case study on Nike on pages 52-53 of the Kotler & Keller text. There are also many other sources of information to read and use as references (e.g. internet/online articles, recommended texts and academic journal articles). The answers to the three case study questions are to be typed (single line spacing) and a minimum of 1,500 words Refer to the case study analysis marking guide (below) for Read More …