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Number of Words: 2000
Citation/Referencing Style: APA
NETFLIX IN INDIA: THE WAY AHEAD
Netflix, Inc. (Netflix), is the world’s leading provider of subscription video on demand (SVoD), including movies and television (TV) series, with more than 75 million subscribers in over 190 countries. The company launched its Indian platform on January 6, 2016. Netflix aggressively expanded into new markets to offset its slackening domestic growth in the United States. The company entered more than 190 countries, covering almost the entire globe except China, Crimea, Syria, and North Korea. Due to its huge population, India represented a lucrative market. Furthermore, the younger generation in India had dynamic consumption patterns that were comparable to those of Western consumers, giving Netflix another reason to invest in the country. This case focuses on the business model adopted by Netflix for its Indian consumers, taking into account the vast diversity in terms of language, culture, and socioeconomic conditions in the market, as well as other hurdles like competitors, censorship, and a lack of infrastructure. Even though Netflix was a formidable player globally, it was not the first mover in the Indian market and many of its competitors were already doing extremely well. How could Netflix compete and move forward in India?
Issues: SVOD market, International strategy, PESTLE analysis, Porter’s five forces, VRIO analysis, value, rareness, imitability, organization, streaming, motion picture, on-demand
- Content: relevancy, usefulness, analysis, creativity and consideration of cultural issues
- Organization: meeting roles and procedure
- Language: presenting ideas clearly, concisely and correctly
- Delivery: voice, pace, pronunciation, stress and intonation
Assignment 2: Business Case Analysis (20%, 300-500 words)
- To learn to understand a business case.
- To learn how to identify and evaluate the problems/issues of a business case by referring to updated literature in a certain industry.
- To demonstrate the competence to propose the best solutions to the problems identified in a business case.
- To demonstrate information searching skills in collecting reliable, relevant, and updated sources to support the case analysis.
Submission: One week after your Meeting Assessment
- Three weeks before the Business Meeting Assessment(around week 5), you will get a business case from your class teacher to prepare for the business meeting and write your business case analysis to be submitted ONE week after the business meeting assessment.
- Read the business case carefully and do some research.Try to identify the main issues/problems of the case, propose realistic solutions and make your recommendations.
- Gather the most updated scholarly and non-scholarly information relevant to the case from the Internet and/or the university library to support your analysis.
- Remember to cite your sources clearly and include properly formatted in-text citations and end-of-text references in APA, Chicago, or Harvard Business School style.
- Limit your writing to within 300-500 words (maximum 2 pages, Times New Roman, font size 12, and 1.5 line spacing).
- Marking criteria: Organization and Content (40%), Language (50%) and Referencing Skills (10%).
Business Case Analysis (20%): Assessment Form
Student Name: _____________SID: _____________Class: ELTU 3012 ______________
|Organization and Content /40
|Total Score (out of 100 marks) /Grade|
In analyzing a case you have to:
- identify and assess all of the main issue(s)/problem(s) of the case presented in the situation
- sort and organize key information provided
- ask the right questions
- define opportunities and problems
- research and review relevant up-to-date (preferably within the past 10 years) literature to provide foundation of knowledge of the issues and your understanding of the problem(s) critically
- consider any potential theory/theories that can be related to the key issues of the case
- develop and compare alternative resolutions to the problem(s)
- interpret any data provided in the case
- evaluate the outcomes of past strategies
- develop and defend new strategies
- choose the best solution and propose recommendations for action
Key elements in a case analysis
- Introduction/Background (<100 words)
- Evaluation of the case
- Proposed solution/Recommendations
Introduction/Background: summaries the case in one paragraph < 100 words
- Introduce a brief history and the main purpose of the case study and briefly outline the overall problems and issues to be solved.
- Research and analyze the industry and the company
- Write a thesis statement (overview of the whole analysis , one sentence , at the end )that shows a concise description of the case under discussion.
Evaluation of the case ~ +300 words
- Discuss each of the issues or problems of the case by referring to the information acquired from your academic literature research.
- Explain all the details of the “what”, “who”, “when”, “where”, “why”, and “how” and any implications for or relationship to different stakeholders.
- Justify and evaluate how that issue links to theories or research in the academic literature suggested solutions or/and ideas for this particular case/ any alternative solutions
Proposed Solution/ Recommendations< 100 words
- Provide specific and realistic solutions to the problems one by one
- Compare and contrast the chosen solutions and alternatives
- Justify the chosen solutions with evidence and research
- Recommend particular actions and timeline to resolve the problems (may be helpful ; state out the steps and stages)
*USE APA style for reference
|2c: Writing Business Case Analysis
Case Studies and Report Writing
Courtland, B., & Thill, J. (2012). Excellence in Business Communication. (10th ed.) Boston: Pearson Prentice Hall.
Ellet, W. (2007). The case study handbook: How to read, discuss, and write persuasively about cases. Boston: Harvard Business Review Press.
Erskine, J.A., Leenders, M.R. &Mauffette-Leenders, L.A. (2003). Teaching with cases. (3rd ed.). London, ON: Ivey.
Gerson, S. J., & Gerson, S. M. (2010). Workplace writing: Planning, packaging, and perfectingcommunication. Upper Saddle River, NJ: PrenticeHall.
Guffey, M. E., & Du-Babcock, B. (2010). Essentials of business communication. (2nd ed.). Singapore:Cengage Learning.
Holden, G. (2011). Business reports for busy people. Pompton Plains, NJ: Career Press.
Kolin, P. C. (2013). Successful writing at work. (10th ed.). Boston, MA: Cengage Learning.
Kuiper, S., &Clippinger, D. A. (2013). Contemporary business reports. (5th ed.). Mason, OH: SouthWestern, Cengage Learning.
Leenders, M.R., Mauffette-Leenders, L.A. & Erskine, J.A. (2001). Writing cases. (4th ed.). London, ON: Ivey
Mauffette-Leenders, L.A., Erskine, J.A. &Leenders, M.R. (2005). Learning with cases (3rd ed.). London, ON: Ivey.
Thill, J. V.&Bovee, C. L. (2013). Excellence in business communication. (10th ed.). Boston, MA: Pearson.
Reference ID: #getanswers2001121