MARK310 Marketing Effectiveness Assignment Solutions by Experts
Assignment Detail:-
- Number of Words: 2000
- Location: Wollongong, Australia
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Section A
Answer All Four Questions
Lifeline South Coast (LLSC) is an Illawarra based charity. It aims to assist mental health.
LLSC generates revenue from government, corporate and private grants and donations. It also seeks donations of clothing, books and other household items. Donated items are sorted. The ‘usable’ items are sold via the LLSC four retail shopfront stores plus online. A large number of the donated books are also sold via regular ‘Book Fairs’ each year. The ‘unusable’ donations are taken to the tip.
LLSC has a few paid employees but relies upon numerous unpaid volunteer staff.
The revenue generated is used to deliver the various services – including telephone support, training courses and financial advice.
Further details regarding LLSC are available via their website – https://www.lifelinesouthcoast.org.au/
You have recently graduated from the University of Wollongong and gained a job as Marketing Manager at LLSC.
Three initial tasks the LLSC Chief Executive Officer (CEO) has given you are as follows –
Question 1 –
List and justify appropriate KPIs / metrics to comprehensively monitor the operations of LLSC.
Question 2 –
For the KPIs / metrics developed in Question 1, explain and specifically illustrate what available information will be used to generate the KPIs / metrics.
Question 3 –
Develop relevant dashboards for LLSC to cover all aspects of the operations. The fourth task the LLSC CEO has given you is –
Question 4 –
The charity sector can play a key role in assisting Australia develop a sustainable circular economy. The LLSC CEO has asked you to spend some time assisting Charitable Recycling Australia (CRA) (www.charitablerecycling.org.au) to develop a dashboard to monitor the CRA activities in regards to sustainability and the circular economy. Thus, examine the data available from CRA and develop an appropriate dashboard. Justify your resultant dashboard.
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