112051 Marketing Assignment Analysis on Global E-Business

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Task

In this section, analyze the target market, conduct Market Research including the value of markets based on willingness to pay, competitive analysis, forecasts of user demographics and Web site traffic volumes.

Competitive Environment/Competitive Advantage

Make sure you include a SWOT Analysis for the proposed e-business

• How will your e-business stand out from the crowd?
• What makes your e-business different from other businesses?
• What makes your individual products different?