Task 1
The strategic direction that the company has followed in the past and the way in which strategic thinking has developed within the past 5 years.
Task 2
A detailed analysis of the industry in which the company is operating to include:
• PESTLE analysis.
• A critical discussion of the company’s competitive advantage among its direct competitors.
• The probable industry scenarios facing the company within its existing market domains.
Task 3
Further analysis with regard to
• Whether their mission and vision statements are aligned to the demands of the marketplace.
• The company’s strategic capabilities. (20 marks)
Task 4
Discuss possible strategies that the company could follow to defend its core business.
Task 5
In the light of your discussion in tasks 1-4 analyse and evaluate the resource implications of your recommendations that the company has to address.
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