Marketing Mix Meets the Needs of a Target Market
Referencing Styles: Vancouver
- Explain how the marketing mix (4Ps: product, price, promotion, and place) meets the needs of a target market.
- Explain the role of market segmentation, target marketing and positioning in marketing strategy development.
- Examine the trends and forces in the external marketing environment and how they affect marketing decision-making.
- Discuss how the product life cycle (PLC) affects marketing strategy decisions.
- Design an integrated marketing communications (IMC) program.
- Understand the various pricing strategies and identify the factors affecting price setting.
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