Company Strategic Plan and Customer Segmentation System

Company Strategic Plan and Customer Segmentation System

Referencing Styles: Harvard

The objectives are to understand both the company’s strategic plan and its customer segmentation system and how, as an entertainment company, it keeps its customers entertained all the time.

Purpose

What strategies have Netflix implemented to remain competitive?

What is the effect of customer relationships on both Amazon Prime and Netflix?

How did Netflix fail to see competitors’ entries?

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