ANALYZING ZARA CASE STUDY

Questions to analyse case study: 1.

Internal environment of the firm: resources and capabilities analysis (porter’s value chain)

2. Internal environment of the firm: organisation and management systems (porter’s value chain)

3. The nature and sources of competitive advantage- cost, differentiation(porter’s generic business strategies)

4. Business strategies and industry evolution (industry life cycle)

5. Business strategies in different industry contexts (innovation and competitive advantage in mature industry)

6. Current Trends in Strategic Management- (coping with complexity, making organisation informal, self- organizing and permeable). Guidelines: – Solution to these question based on case study. – Answers need to be made separately for each question, not in a comprehensive essay. – No referencing required. – Tables, diagrams and point based answers are preferable.

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