Strategic Marketing Assignment Solutions with Examples

Assignment Detail:-

• Number of Words: 5500

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Part 1 (30%)

1. Value explorations (30%)

• Organisational overview and all its operations and products offering

• Introduce problem or opportunity (Strategic marketing challenge). This should be in its own heading. Provide the evidence of the problem or opportunities. What triggers the problem or opportunity? You might have to bring historical background trend, to demonstrate problem or opportunity. The problem or opportunity should be leaked to customer value and shareholders value. Some of the evidence could be sales decline or market share loss or improvement. Bring tangible impact. Please indicate if this is a market driven or market driving. Provide high level market overview of your industry

• External environment analysis / Analysis of Strategic Marketing Opportunity or problem
  • Pestel is critical here but understand the institutional level of the market and identify if there is a link to value or to customers or shareholders / company.
  • Customer analysis: understand the customers’ needs and value and what do they want, their behaviour.
  • VRIO analysing the competitive advantage
  • Competitors analysis: understand the offering from similar company which provide same products, what is it that they are doing different or what is it that you are better than them.
  • SWOT analysis
  • Porters five, to understand the entire industry behaviour and trend and threats, opportunities
  • Value drivers

Please note that you must not use all framework above but the one you think are relevant to your business and you can also add any other analysis framework or model.

• Conclusion on value exploration. Did you locate value or where do you think value lies? You should demonstrate your findings that you have found where values lie. The value should benefit both customers and shareholders.

Part 2 (30%)

2. Value creation or proposed action plan to tap into the value identified in part 1

The value that you have identified or locate in part 1, you must now access it. How do you do that?

Possible actions:

• Segmentation strategy: Different customers might have different needs, characteristics, behaviour and affordability etc. This will help the company to offer a solution to each market segment not one size fit all.
• Targeting: Target marketing is focussing the marketing efforts and firm resources on the customers it identifies as most attractive or profitable or both.
• Positioning / branding: “Positioning is the process of creating an image for a product in the minds of target customers. This is the psychological game and it involves a lot of tricks. (An example OUTsurance brand)
• Desired positioning or branding
• Brand messaging
• Marketing mix: It is about putting the right product, service or a combination in the place, at the right time, and at the right price. Marketing mix is associated with 4P’s of marketing and 7P’ of service marketing.
• Ansoff’s Competitive Strategy matrix: Intense Growth strategy can take place when current products and current markets have the potential for increasing sales. There are three mains strategies for Intense Growth strategies:
  • Market Penetration;
  • Market development;
  • Product Development.
• Recommended strategic marketing

Part 3 (30%)

3. Implementation / value delivery and value measurement

• Relationship Marketing- Six Market Model
• Financial Considerations
• Risk Analysis
• Performance measurement e.g. customer experience or survey etc. This is to check if the marketing strategy is yielding any value?
• Expected Impact

Interdependence and Reflection (10%)

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