Assignment Answers on Superdry Strategic Management Case Study
Words – 4000
Topic – Strategic Management
Do you need Strategic Management Assessment: Case Study on Superdry Solutions? No need to worry about online assignment help in Kuwait. We have MBA assignment experts who provide you with Strategic Management Assignment Help, Case Study Assignment Help and many more. Being a reputed assignment writing company, we guarantee plagiarism-free quality assignments.
Introduction
Superdry PLC, formerly SuperGroup PLC, designs, produces and sells clothing and accessories under the Superdry brand in approximately 670 points of sale across the world, as well as online. The Company offers a range of products for men and women. The Company operates through three segments: Retail, Wholesale and Central costs. The Retail segment’s principal activities consist of the operation of the United Kingdom, Republic of Ireland, European and the United States stores, concessions and all Internet sites.
The Retail segment is involved in the sale to individual consumers of its brand and third-party clothing, footwear and accessories. The Wholesale segment’s principal activities consist of the ownership of brands, wholesale distribution of its brand products (clothing, footwear and accessories) across the world and trade sales. It offers a range of products, including t-shirts, polo shirts, hoods and sweats, joggers, tops, dresses, jackets, shirts, footwear, bags and accessories.
Part 1
Read the information provided on the company in the links that are provided below. As you do this you should keep the following instructions in mind.
Discuss the vision, mission, values, and goals of the company, reflecting on their relationship with the main events of the company’s history, their consistency and how they orient the company’s strategy.
Your answer to this part should be no more than 750 words. (20 marks)
Superdry (2021a) About us: at a glance. Available at: https://corporate.superdry.com/about-superdry/at-a-glance/
Superdry (2021b) About us: our history. Available at: https://corporate.superdry.com/ about- us/ our-history/
Superdry (2021c) About us: our values. Available
at: https://www.open.ac.uk/ libraryservices/ resource/ website:134748&f=31051&f=31051
Superdry (2021d) Annual report and accounts 2020. Available
at: https://corporate.superdry.com/ media/ 2821/ 27279-superdry-annual-report-2020- webready.pdf
Further guidance on answering part 1
In this part, you need to introduce the company and identify the businesses it is involved in and discuss how main events in the company’s history have influenced its current vision, mission, values and goals.
Furthermore, you are encouraged to discuss consistency and consonance across vision, mission, values and goals by applying relevant theory and concepts to the case company. You can define key terms if used for the first time, but you don’t have to describe theoretical concepts.
Part 2
Look at the balance sheet and accounts data provided in the spreadsheet for this assessment. Analyze and discuss the financial performance of the company and its ability to create and capture value.
Further guidance on answering part 2
Collect data obtained from the Amadeus report that you have as a spreadsheet. Select the relevant information for your answer. Based on analysis and use of financial ratios look at how revenues and profits have changed through the years, consider the information provided by performance ratios such as ROE, ROCE, ROS and AUR and finally look at the dynamic of the market value of the company.
You should discuss the extent to which the company creates and captures value. Build your argument by offering an interpretation of the different measures of financial performance (this encourages you to avoid just listing numbers).
Part 3
Analyze the macro and micro environment of the industry sector in which Superdry operates.
Amed, I., Balchandani, A., Berg, A., Hedrich, S., Jensen, J. E. and Rölkens, F. (2020) The state of fashion 2021: in search of promise in perilous times. Available
at: https://www.mckinsey.com/ industries/ retail/ our-insights/ state-of-fashion (Accessed: 14 April 2021).
Graduate Fashion Week (2018) The head of womenswear design at Superdry, Siri Macdonald, advice on success.. Available
at: https://www.graduatefashionfoundation.com/ news/ siri-macdonald-interview (Accessed: 22 April 2021).
‘The global fashion agenda (2020)’, CEO Agenda. Available
at: https://www.globalfashionagenda.com/ publications-and-policy/ ceo-agenda-covid-19- edition/ (Accessed: 14 April 2021).
The Telegraph, (2018) ‘The future of retail’. Available
at: https://www.telegraph.co.uk/ business/ tips-for-the-future/ future-of-retail/ (Accessed: 14 April 2021).
Superdry (2021g) People: Superdry and systainability. Available
at: https://corporate.superdry.com/sustainability/ (Accessed: 22 April 2021).
Further guidance on answering part 3
This question asks you to carry out an analysis of a macro and micro environment that Superdry is operating within. First, you should define the macro environment of interest: you will find it helpful to identify the industry on which you are focusing. In this part, you need only to identify the industry. Second you should seek to identify and evaluate what are the key resources and capabilities that Superdry can leverage.
For your analysis of macro environmental factors, choose one of the two frameworks for analyzing the macro environment as introduced in the lesson either the STEEPLE framework or the VUCA Framework. For resources and capabilities apply either the VIRO framework or conduct a value chain analysis to support your evaluation. It is important to support your analysis with evidence from the material in the links above. Build a narrative that discusses and evaluates the main forces of change in the macro environment and micro environment.
Part 4
Finally, you should analyze and critically evaluate the company’s current corporate strategy. Based on your overall analysis in this report, give advice about potential strategic choices at the corporate level and provide two clear strategic recommendations for the company.
Further guidance on answering part 4
The question asks you to identify and analyze the company’s existing corporate strategy. You should start your answer by identifying the strategic choices that the company has made across the years, using evidence from the materials you have read and lecture content on approaches to corporate strategy. From the various aspects of corporate strategy, you’ve been introduced to, identify which ones are relevant to the case company. Proceed by discussing only the elements of corporate strategy which are relevant to the case company. Your discussion should offer an analysis of the reasons behind the specific strategic decisions, their advantages and disadvantages and the benefits they offer. In this part, you should also formulate two recommendations about the company’s corporate strategy, based on the insights you have gained drawn from appropriate evidence from the case study materials.
Your recommendations should be informed by and built on the analysis you have carried out in earlier parts of your report.
Bibliography / references
GUIDELINES FOR WRITTEN REPORT
Please ensure that you correctly cite and reference all secondary sources you use and include a reference list. The reference list will not be included in your final word count.
As you finalize your written assignment, you are encouraged to:
- Ensure you have engaged with the academic material that has been covered in this
- Engage with some wider reading as indicated in the extended reading
- Revisit the assessment brief to ensure you have properly answered the question.
- Make sure you have ‘applied’ the theory, not just quoted it and that you have used critical analysis rather than descriptive
- Ensure you have cited all your sources and that you have used APA 6th edition referencing
For REF… Use: #getanswers2001737