Assessment Brief of Strategic Management Questions and Answers

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Assessments:

The aim of the pre- and post-module assignments in this course is to engage students in thinking the role of strategy in their organization and especially in their own functional role. While most organizations typically have a well-communicated business mission and vision statements, planning, communicating and operationalizing the organization’s strategy effectively are more challenging tasks. It is quite striking that even in well-established companies many employees are not fully aware of their company’s strategy or how that is part of their daily activities. There is an old saying that “if you fail to plan you plans to fail”. Thus, if you fail to plan the company’s long-term strategy and how to operationalize it effectively, the business is likely to fail.

The assessment details are as follows:

	Assessment	Length	Weight
1	Pre-module assignment	2-3 pages	30%
2	Post-module assignment	7 pages	70%

Summary Assessment Brief of Strategic Management Questions and Answers

1.     Pre-module assignment (30%)

Read the Porter’s 5 forces article posted to Moodle for background information and write a 2-3 page report about your organization’s current business strategy* that includes the following:

• Business mission and vision statements
• Statement of the organization’s publicized strategy and/or long-term objectives (if available) and a short description whether and how this strategy is visible in your own functional role
• Description of the organization and its organizational structure, its key product(s)/services, and the key strengths and weaknesses of its business model
• A brief analysis of the opportunities and threats in the industry where the company Consider the overall market situation including the organization’s key competitors and the level of industry rivalry, consumer needs and wants, as well as a broad industry outlook.

2.     Post-module assignment (70%)

The aim of this assignment is to build the pre-module assignment into a detailed strategy and implementation plan for your organization. Depending on the current level of your organization’s strategy and its operationalization, students have two options to choose from when it comes to writing the post-module assignment.

Option 1 (if your organization’s current strategy is not clear or fully operationalized):

• Extend the pre-module assignment by reviewing the current strategy with a critical eye. You may discover that some of the underlying assumptions of your company’s strategy are ineffective or not operationalized optimally in practice, or maybe there is no communicated strategy at Your job then is to develop a feasible strategy that is aligned with the organization’s mission and vision, and suggest ways how to operationalize the strategy. To implement the suggested strategy, you would need to design appropriate annual goals, department goals for your own department, as well as individual goals and a set of needed actions to ensure effective implementation. Imagine yourself as the head of the strategy team whose job is to get your team and department committed in implementing the strategy and gaining measurable results. Consider tactics how you can make your team committed to the strategy, how you would communicate the strategy effectively, and how you would develop ways to measure it (e.g. through a set of specific KPIs).

Option 2 (if your company’s strategy is already fully operationalized and effective):

• Extend the pre-module assignment by coming up with a new fictional strategic decision, and then plan how to implement the new strategy by designing appropriate annual goals, department goals for your own department, as well as individual goals and a set of needed actions to ensure effective The fictional strategy could be any new strategy that might be relevant for your organization. For example, the company could decide to improve its financial and social performance by engaging in net-zero emissions goal, or focus on digitalization to increase customer satisfaction and operational efficiency. Imagine yourself as the head of the strategy team whose job is to get your team and department committed in implementing the strategy and gaining measurable results. Consider tactics how you can make your team committed to the strategy, how you would communicate the strategy effectively, and how you would develop ways to measure it (e.g. through a set of specific KPIs).