Report BusinessTemplate: The Report Title Must Identify Which Group of Consumers

Questions Answers

 

The report title must identify which group of consumers you are looking at and which aspect of Management you are looking at

Executive Summary

An executive summary provides a clear summary of the most important information in the report that is easily accessible to the intended audience. Students should provide a standard executive summary which covers the reasons for the research, a very brief description of the methodology, the main results and key conclusions. It should be presented as dot points and should not be more than 6 dot points. This means 1 dot point for the reasons for the research and research questions, 1 dot point for the brief method description, 2 dot points for main results and 2 dot points for major conclusions. Each dot point should be no more than 45 words.

Introduction and research Questions

This section should have a few sentences introducing the topic and the Business scenario/problem it relates to.  It should then introduce the research question with an explanation of the links between these questions and the business scenario/problem analysis. The report must have 2 research questions.

Literature review

This section should provide a summary of the key conclusions of relevant literature and can be based on the literature reviews that group members completed for assessment 1The focus should be on conclusions of relevance to the two research questions that guide the report.

Overview of Method

Provide a succinct description of the method used to collect the data presented in this report.  This description must have the following three subsections

  • An overview of the research study methodology
  • A description of the data collection methods
  • A description of the sampling procedure used and the actual sample (using relevant statistics and tables or figures as appropriate)

Results and Discussion

This section reports on the analyses of the data collected. You should select the results that you believe are most relevant for answering the research questions. You should use tables and diagrams to present the results and you must discuss why the results are relevant to answering your specific research questions and what the statistics mean in terms of those questions.

In this section you should identify and briefly describe any limitations in the study. This means anything in the method decisions that in some threatens the validity, reliability, or representativeness of the results. You must be specific and explain which decision, what aspect of the results is threatened and why and how this might be avoided in future.

Conclusions and Recommendations

This section should provide an accurate summary of the research results, make logical connections to the research questions/business problems and provide detailed practical recommendations that are based on the evidence presented. This section should also identify further research needs.

References

You must list here any references in APA style (http://libguides.jcu.edu.au/apa  ) that you have used in the body of the proposal to support your statements.  You must use in text citations (see http://libguides.jcu.edu.au/c.php?g=162354&p=1063055 for an example and http://libguides.jcu.edu.au/c.php?g=162333&p=1063240 for more information). References are not included in the word count.

TOURIST SHOPPING VILLAGES SURVEY

The survey you have just been given seeks to improve the experience of shopping in small towns in Australia. The work is being conducted by staff & students representing University. It is for university study and does not involve selling you any products. The survey is anonymous.

If you have any queries about the survey please feel free to call:

A: The Shopping Experience

Read each question and mark your answers by filling the circles like this: ¢

 

  1. The following is a list of reasons why people might visit a village like the one you are in today.
  • We would like you to think about how important each item is to your decision to come here today.
  • Then we would like you to indicate how well you think Hahndorf performs on each item.
How important is each item in your decision to come here today? How well do you think Hahndorf performs on each item?
  NOT AT ALL
IMPORTANT		 VERY
IMPORTANT		   VERY POOR EXCEPTIONAL  
Village atmosphere ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Quiet day out ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Be with friends ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Cheap prices ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Local products to buy ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Show others around ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Escape the city ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Somewhere to relax ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Special events ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Learn about the place ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Meet local people ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Products unique to the region ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
See a particular attraction ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
A good place to be with family and friends ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
To see local products being made ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
  NOT AT ALL
IMPORTANT		 VERY
IMPORTANT		   VERY POOR EXCEPTIONAL  

 

2.  Villages like this often have a theme or style. How much do the following themes or styles appeal to you?

  NOT AT ALL
APPEALING		 VERY
APPEALING		  
Local history & heritage buildings ¡ ¡ ¡ ¡ ¡
Ethnic settlement history and heritage buildings ¡ ¡ ¡ ¡ ¡
Special scenery or environment ¡ ¡ ¡ ¡ ¡
Access to national parks & wilderness ¡ ¡ ¡ ¡ ¡
Music, theatre & performances ¡ ¡ ¡ ¡ ¡
Local food & wine / drinks ¡ ¡ ¡ ¡ ¡
Local arts & crafts ¡ ¡ ¡ ¡ ¡
Antiques ¡ ¡ ¡ ¡ ¡
  NOT AT ALL
APPEALING		 VERY
APPEALING		  

 

3.  We would like you to rate each of the village characteristics below in terms of how important they are to your shopping experience and how well you think Hahndorf performs on each item.

How important is each item to your shopping experience? How well do you think Hahndorf performs on each item?
  NOT AT ALL
IMPORTANT		 VERY
IMPORTANT		   VERY POOR EXCEPTIONAL  
Physical layout of shops ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Window display ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Opening hours of shops ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Neatness and cleanliness of shops ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Variety of product selection ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Choice of payment methods ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Language ability of staff ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Attitude of sales staff ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Efficiency of sales staff ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Price of product ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Value for money ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
Availability of regionally distinctive products ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡ ¡
  NOT AT ALL
IMPORTANT		 VERY
IMPORTANT		   VERY POOR EXCEPTIONAL  

 

4.  Pick six items from the list below that you think are most essential for a village to attract visitors.

¡ Easy to get to ¡ Well preserved heritage buildings

Select
6 items only
¡ Easy to park ¡ Conveniently located public toilets
¡ Easy to find my way around when I get there ¡ Free entertainment
¡ Pedestrian friendly ¡ Information about the place
¡ Pleasant landscaping ¡ Variety of places to eat
¡ Variety of shops ¡ Safe places for kids to play
¡ Visually appealing architecture ¡ Places to rest
¡ Attractions ¡ Festivals
¡ Not too crowded ¡ Markets

 

5.  Overall how satisfied are you with your experience in Hahndorf?

¡ Very satisfied
¡ Satisfied
¡ Somewhat satisfied
¡ Neither
¡ Somewhat dissatisfied
¡ Dissatisfied
¡ Very dissatisfied

 

6.  Use the space below to tell us the two best things about your visit to Hahndorf

1  
2  

 

7.  List two things about Hahndorf which could be improved.

1  
2  

 

B: Shopping & Expenditure

8.  Which of the following statements best describes your visit to this village?

¡ I am staying in or close to the village for …………….  nights à please skip to q.9
¡ I am visiting for the day

 

How many hours have you spent in the village so far today? ……………..  hours

What could this village do to encourage you to stay overnight on your next trip?

……………………………………………………………………………………………………………….

……………………………………………………………………………………………………………….

9.  Could you please estimate in Australian dollars how much you have spent so far today on:

Getting here $
Parking $
Books and brochures $
Food, drinks $
Items from the shops $
Accommodation in the area $

 

What is the most expensive item you have bought so far today?
How much was this item? $

 

10.  How likely is it that you will do any of the following once you return home?

  NOT AT ALL
LIKELY		 VERY
LIKELY		   NOT
SURE		  
Buy products from this region that are sold in your local stores back home ¡ ¡ ¡ ¡ ¡ ¡
Order products directly from producers/shops in this region for delivery to you ¡ ¡ ¡ ¡ ¡ ¡
Recommend products from this region to others ¡ ¡ ¡ ¡ ¡ ¡

 

If you are likely to buy or recommend some of the products you saw today please tell us what they are

¡ Local food ¡ Clothing
¡ Local wine / beverages ¡ Toys
¡ Art work ¡ Cosmetics
¡ Crafts ¡ Other ……………………………………………………………
¡ Home & garden wares

 

C: About You

11.  Would you visit this village again?

¡ Yes, within the next 12 months
¡ Yes, within the next 5 years
¡ Yes, not sure when
¡ Not Sure
¡ No

 

12.  Please tell us, are you:

¡ Female
¡ Male

 

13.  In what year were you born?………………………..

14.  Which of the following best describes the group you are travelling with today?

¡ I am visiting alone
¡ I am visiting with spouse/partner
¡ I am visiting with family members including ……………………  children aged under 18 years
¡ I am visiting with a group of friends
¡ I am with an organised tour or group
¡ I am in another type of group.  Please describe:  …………………………………………………………………..

 

15.  Where do you usually live?

¡ Australia.  Please provide your postcode: …………………………………………………………………………….
¡ Overseas.  Please tell us which country: ……………………………………………………………………………..

 

16.  How long are you staying away from home on this trip?

¡ Day trip from home
¡ 2 to 3 days
¡ 4 to 7 days
¡ More than 7 days

 

17.  Have you been to this village before?

¡ No, first time >>>> skip to Q.18
¡
How has the village changed since your first visit?

…………………………………………………………………….

…………………………………………………………………….

……………………………………………………………………

What year did
you first visit? …………………

Once before
¡ 2 to 5 times
¡ More than 5 times

 

18.  How much do you normally enjoy shopping at these places while on holiday?

  DON’T ENJOY AT ALL ENJOY
VERY MUCH		  
Duty free shops ¡ ¡ ¡ ¡ ¡
Shops in and around attractions ¡ ¡ ¡ ¡ ¡
Urban shopping precincts ¡ ¡ ¡ ¡ ¡
Shopping malls / centres ¡ ¡ ¡ ¡ ¡
Markets ¡ ¡ ¡ ¡ ¡
Shopping in small towns and villages ¡ ¡ ¡ ¡ ¡
Direct outlet shopping ¡ ¡ ¡ ¡ ¡

 

19.  Which one of the following statements best describes you:

¡ The opportunity to shop is the main reason I travel
¡ The opportunity to shop plays an important part in my travel decisions
¡ Opportunities to shop are not a major part of my travel decisions but I enjoy shopping when on holiday
¡ I’m not interested in shopping while on holidays
¡ I avoid shopping while on holidays

 

20.  When at home, how many times a month do you go shopping for leisure (not regular essentials)

¡ Never
¡ Once per month
¡ 2 to 4 times per month
¡ More than 4 times per month

 

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research business sample statistic

 

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