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Referencing and Professionalism: To ensure that learners follow a professional stance at all times, they must: · Use the APA Format of referencing for all citations and references (including in-text citation] · Use professional, formal English in presenting their work · Refrain from writing in a first-person perspective (i.e. ‘I’, ‘We’, ‘Me’, etc. should not be used within the answer).

Structure of the assignment: The assignment needs to contain the below parts: 1. Cover Page [provided by the Institute] 2. Index 3. Introduction 4. Main body [answers of the questions with explanation, must have in-text citation] 5. Conclusion 6. Reference/bibliography 7. Appendix [if any]

[Instructions: Total Word Count: Between 3500 to 4000. Copying from anywhere is strictly prohibited.]

Assignment Question:

Task-1: Critically explain the Various Concepts Marketing activities are carried out in the organization. Explain the PLC (Product Life Cycle) concept also explain the different marketing strategies adopted by marketer in different stages. Use logic and reference to explain all these.