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Assignment Details:
- Referencing Styles : Harvard
- Course Code: MKT303
- Course Title: International Marketing
- Words: 1200
- University: Charles Darwin University
- Country: AU
Assessment requirements: This assignment requires you to consider either France or China for the next international expansion of the company you explored in assessment one. Consider the trade relations of Australia in relation to France and China two countries and utilise the Hofstede’s cultural dimensions to assess the similarities and differences. You can use the website www.hofstede-insights.com/product/compare-countries/ to explore each of the cultural dimensions, please focus on the analysis by explaining how the similarities and differences between each factor could impact the marketing mix of the doughnut company. Once you analyse the cultural dimensions, you then should consider existing competitors in each country so that you can provide recommendations on how the doughnut company should modify its marketing mix (particularly the product and promotions) to successfully enter China and France.