MDE555 Management in Digital Economy Assignment Solutions

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Assignment 1

1. Today, customers’ behavior — how they find, access, use, share, and influence the products, services, and brands in their lives — is radically different from the era in which modern business practices Customers are as likely to connect with and influence each other as they are to be influenced by the firm. Thus, companies must shift from a mass market/broadcast model to one that taps into five customer network behaviors: access, engage, customize, connect, and collaborate. Companies need to think strategically about how they participate with customers in those behaviors.

Requirement:

(a) Using your organization as a case, create a Customer Network Strategy Generator to develop new strategic ideas for engaging and creating value with your networked customers. Make sure to link your business objectives to the core behaviors of customer networks we have examined in class. Use the tool to generate new marketing communications, customer experiences, and product and service innovations for your organization. Provide a thorough explanation of your Customer Network Strategy A template is provided for this purpose. (20 marks).

2. The digital revolution is redefining competition and relationships between firms in several It is supercharging the growth of platform businesses like Airbnb. For businesses like HBO, it is disintermediating and reshuffling channel and partner relationships. More broadly, it is shifting the locus of competition: competition is happening less within industries and less between similar companies that seek to replace each other; it is happening more across industries and between partners who rely on each other for success. Lastly, digital technology is increasing the importance of “coopetition,” where companies that compete directly in some arenas find it valuable to act as partners in other areas.

Requirements:

(a) Similar to requirement 1, the organization, as a case, create a Platform Business Model Map to analytically and visually identify all the critical parties in a platform where your organization is either currently operating or where it should be operating. Thus, if your organization does not apply any form of a platform business model, propose a segment within your value stream to that you could apply your Platform Business Model Map. Provide a thorough explanation of your Platform Business Model

(b) Design a two Competitive Value Train. (1) Based on your existing business model (2) based on your answer in requirement A. Provide a thorough explanation of your Competitive Value Train.

Assignment 2

1. We have examined the nature of business disruption and its relationship to everything we have learned about the five domains of digital transformation. At this stage you are ready to assess any emerging threat to determine whether it truly poses a disruptive challenge to existing businesses. In addition, if in case you are dealing with a true case of disruption you should be able to grasp the full scope of the threat and decide among six responses possible for the identified attack. You will do so by analyzing the business case, “Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up”. Your objective is to analyze the case using the tools we discussed in class (Disruptive Business Model Map and Disruptive Response Planner) in the perspective of either one of the companies in the case (Samsung or Apple). Structure your report using the following;

Part 1. Introduction (1 page)

Should contain the perspective of your choice (Samsung or Apple) and the determination of the role (disruptor or incumbent). Provide an explanation why you chose the company and why you identified the role as such.

Part 2. Overview of the Companies (1-2 pages)

Provide details/facts of the company (current development, strategies, etc.) that would justify your decision to consider the company your choice’s role.

Part 3. Disruptive Innovation Analysis (Disruptive Business Model and Disruptive Response Planner) (minimum of 3 pages)

Use the Disruptive Business Model Map and Disruptive Response Planner for this analysis. Provide a detailed discussion.

Part 4. Conclusion (1-page max)

Provide a substantive conclusion to capsulate your analysis.

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