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Faculty of Business and Law

Leicester Castle Business School

MODULE OUTLINE

1.      The teaching team

This module is led by William Murithi who has a broad knowledge of enterprise through academia and personal experience of establishing and growing businesses. Having been involved in Students in Free Enterprise Society (now Enactus) as well as run a business as a student, he is effectively placed to support and examine student business plans. His research interests are; Entrepreneurship, Strategy, strategic Entrepreneurship, Family Businesses, SMEs and Regional Development. Also students will be supervised or supported by experienced academic and professional staff within the enterprise team at the university.

2.      Module aims

The Entrepreneurship Project assumes that students will have a thorough understanding of business research, analysis, and financial acumen to enable the construction and delivery of a comprehensive business idea. Studies from an undergraduate and postgraduate level should be used (where appropriate) to show  a breadth of understanding to the areas required in the project, but also a depth of understanding in the entrepreneurial idea.

The Entrepreneurship Project does not require that the student already has a business or has studied a commercially based programme. Many students have strong creative ideas inspired by new opportunities, and the Entrepreneurship Project gives the student the time, and academic and commercial support, to develop and refine these ideas into a viable, structured, and comprehensive business plan.

Objectives and Learning Outcomes

By the end of this module students will:

1. Develop knowledge and practical experience of business plan creation.
2. Apply a range of management knowledge and skills to building a business.
3. Capacity for independent, self-managed work experience.
4. Presentation of the plan to mentors and academics.
5. Learn through reflection on practice and experience.

6.      How it’s going to be taught

This module is primarily driven by the student in a semi-independent manner. An overview of the timeline is shown below.

The Faculty is committed to providing an equal learning experience for every DMU student through the use of Universal Design for Learning (UDL). Examples of the ways in which we do this include a focus on flexible ways of learning, providing flexible study resources such as by recording lectures, and by using a variety of assessment methods.

7.      How this module relates to your programme of study

The skills and knowledge gained within previous modules should assist students in taking on the challenge of a semi-independent challenge, which is primarily driven by themselves.

8.      How this module enhances your employ-ability

This module provides students the ability to understand business from the perspective of the founding entrepreneur, rather than simply as an employee. Therefore this should enhance employ-ability factor in future job applications, going into working within family businesses, or establishing a business of their own.

DMU has great ambitions for its students and alumni and we want you to have opportunities that match your ambitions. We offer a wide range of work experiences and now we want to make these even better.

#DMUworks is our fresh new programme to fit around what students, alumni and employers need, focusing on work experience opportunities that may be short, long, based in the UK or abroad – with options to suit different circumstances and aspirations. You can find out and sign up for #DMUworks, Innovation Centre and Enactus Society opportunities on MyGateway.

You can also find out further information about our projects by visiting the following webpage:https://www.dmu.ac.uk/dmu-students/careers-and-employability/careers-and-employability.aspx

9.      Your responsibility

Students are expected to attend and participate in all timetabled activities, including lectures, seminars, workshops, and practical sessions. Students are also encouraged to fully participate in the academic and cultural life of the Faculty and University, including guest lectures, seminars, public debates and external visits.

As students, your responsibilities are:

Preparation: Complete the required readings before coming to each timetabled session on this module and to undertake the required follow-up work.

Participation: Participation in class is based on participation in class lecture/seminar, as well as group activities in class. To assist your engagement in class you should come prepared by writing down ideas, quotes, or concepts from the reading list that you find interesting as well as thought provoking. You should come prepared so that you can fully engage in class discussions and activities.

Respect: Throughout your studies it is important that you treat other students with respect as well as engaging in a respectful manner with academic staff. It is imperative that you listen to others and treat their contributions with respect, even if you disagree with them. In particular it is important that:

• You are respectful of your peers’ learning and resist talking through seminars, workshops and lectures.
• You do not answer your phone unless it is an emergency.
• If you are late, then please take the first available seat and settle yourself as quietly as possible.

The student charter  sets  out  commitments  from  the  university  to  students,  from students to the university, and from the Students’ Union to students. You can consult it at:

http://www.dmu.ac.uk/dmu-students/student-resources/student-charter/student- charter.aspx

The module teaching and assessment team will contribute to this environment by:

• Treating all students with respect.
• Welcoming diverse viewpoints, experiences, and interpretations of the class materials.
• Challenging your thinking, beliefs, and analysis of issues, concepts, and ideas in this class.

10.      Schedule

11.      Module Resource

Key Text:

• Allen, K. R. (2016) Launching New Ventures: An Entrepreneurial Approach (7th Ed). Cengage

Additional Texts:

• Burns, P. (2014) New Venture Creation. Basingstoke:
• Stokes,     &    Wilson,    N.    (2010)    Small   Business    Management   and Entrepreneurship (6th Ed).
• Hampshire:
• Halloran, J. W. & Moorman, J. (2006) Successful Business Planning for Entrepreneurs.
• Thomson, South Western.
• Katz, J. and Green, R.P. (2013) Entrepreneurial Small Business. McGraw Hill Higher Education.
• Leach, K. C. & Melicher, J. W. (2014) Entrepreneurial Finance (5e). Thomson South Western.
• Legge, J. & Hindle, K. (2004) Entrepreneurship: Context, Vision and Planning. Palgrave MacMillan.
• Ries, Eric (2011) The Lean Start-Up: How Constant Innovation Creates Radically Successful Businesses.
• Cedar, Jonathan (2016) How One Start Up Developed a Sales Model that Works in Emerging Markets. Harvard Business Review (07 September).

Recommended texts on Business Research Methods

• Quinlan Christina, Babin Barry, Carr Jon, Griffin Mitch, Zikmund William (2019) Business Research Methods, 2nd edition, Andover: Cengage Learning, ISBN: 1473760356, 9781473760356

12.      Blackboard and module communications

Important information relating to this module can be found on Blackboard. This includes information on the module, lecture and seminar materials, all communications and announcements, as well as the procedure for submitting assignments via TurnitinUK.

You can access Blackboard by going to this link: https://vle.dmu.ac.uk

Login using the same username and password that you have for access to the University’s computer services.

Further information on Blackboard can be accessed from the Centre for Enhancing Learning through Technology (CELT): http://celt.our.dmu.ac.uk/blackboard/

If you have any difficulties logging into any computer on campus, then you should contact the Help Desk located on the 1st floor of the Kimberlin Library. In addition, you might contact the ITMS helpline ( +44 (0)116 250 6050) or send an email to itmsservicedesk@dmu.ac.uk noting your name and degree programme).

13.      Assessment Briefs

Entrepreneurship Project Structure – Assessment 1

Executive Summary – 1000 words

1. Entrepreneurship Project objectives
2. Problem / Opportunity Statement
3. Market / Industry summary
4. Competitor summary
5. Funding and Financial projection summary Main body of report – 6000 words

A full description of the entrepreneurship research activities:

1. Problem and Opportunity Landscape
2. Problem that the venture seeks to solve
3. Existing landscape of solutions
4. Stakeholder mapping

Solution

a).  Idea or technology proposed

b).  Business Model for product/service delivery

c).  Market analysis and Segment structure d. Analysis of one, three, and five year customer base e. Prospect feedback

d).  Pricing model

e).  Competitor analysis

• Direct / Indirect
• Shifts in power and position

f).  Portfolio (Product / Service) analysis

• IP / technology / Patents

g).  Marketing Strategy

1. 1. Who are your customers?
   2. What do they buy now?
   3. Why do they buy?
   4. What will make them buy from you?

h).  Funding

1. 1. Crowd funding
   2. Incubators/Venture capital

i).  Financial analysis

1. 1. Cash flow
   2. Schedule for investor returns

j).  Skills requirements

1. 1. Functional skills
   2. Management skills

Conclusions – 1500 words

1. Draw conclusions arising from the project evaluation
2. Evaluate project viability

Recommendations – 1500 words

1. Future actions for potential investors
2. Further research required
3. Growth scenarios; three years, and five years

Appendices (not included in the word count)

1. References
2. 3+ Tutor meeting record forms
3. Tables, graphs, data not used elsewhere in the report

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All word counts are approximate, and are shown as a guide. This is an indicative structure which may alter depending on your topic.

Entrepreneurship Project Preparation

A well-researched business plan should demonstrate a thorough piece of quantitative or qualitative research and analysis. It shows commitment, perseverance, self-motivation, independent study, initiative and critical thinking; essential elements to establishing your competency in the future competitive world.

In preparation –

• Establish the context, background and/or importance of the topic
• Consider a problem, controversy or a commercial gap
• Establish the applicability of the entrepreneurship research
• List summary research questions
• Be able to defend the significance or value of the idea

Consideration –

Could you present your Entrepreneurship Project to a group of venture capitalists, answer detailed questions, defend the idea and expect investment?

Formal Presentation – Assessment 2

After completing and submitting your written Entrepreneurship Project you are required to deliver a formal, 30 minute presentation to a group of simulated investors. This group will be a mixture of academics and business owners, and will have the commercial experience to judge, interpret, and investigate your Entrepreneurship Project proposal.

After the 30 minute presentation you are required to answer specific questions on areas of your proposal. This will require you to be fully equipped with the correct information, and familiar with the types of scrutinising questions that potential investors ask.

This process may be uncomfortable to some students but it is an absolute requirement in the commercial world, and will be a replication of the presentation and questioning that you would have both to venture capital investors and in a commercial boardroom situation.

You are therefore required to be dressed in a smart, business style, and present your information in Microsoft PowerPoint format.

The presentation date and time will be in the following two weeks after the submission date of 5th September 2019, at DMU premises. Students will receive a formal invitation to the presentation, stating the date, time and location.

14.      Our engagement with you

The feedback that we receive from you is vital to the student experience. We gather this feedback through module and course surveys as well as via meetings and engagement with student representatives. Module and programme teams reflect on the comments that students provide and take action accordingly.

15.      Guidelines for Ethical Research

Confidentiality

If you need to give an assurance of confidentiality to any respondents involved in questionnaires/interviewing you will need to provide a letter to the DMU Graduate Office confirming that the material is confidential, and we will return all your materials to you after you have been awarded your final result.

Research Ethics

Prior to undertaking any primary research in the project you must have approval from your tutor, by a signed Project Research Methods form.

Further Information

Attendance: Attendance and engagement in all learning activities is expected in all Faculty of Business and Law modules. For absences due to illness, lasting up to six consecutive calendar days, students must inform tutors, whose classes they are missing, of the reasons for their absence. For absences of seven consecutive days or more due to illness a medical certificate must be submitted to the Faculty Student Advice Centre. Student who wish the illness to be taken into account in relation to an assessment of work must follow the procedures relating to deferral.

Extensions: Extensions to relevant deadlines are only granted where there is a satisfactory explanation provided in advance. Module leaders may be able to grant a short extension of up to 14 days or they can, if appropriate or practical, make alternative arrangements for the assessment. Remember it may not always be possible to make alternative arrangements. In exceptional circumstances extensions beyond 14 days can be granted by the Associate Dean Academic or their nominee.

You may apply for an extension by completing an extension request form available from the Student Advice Centre.

Unauthorised late submission of assessments

If an assessment is submitted later than the deadline without an approved extension or deferral the mark received will be capped. If an assessment is submitted 1-14 calendar days late the mark for the work will be capped at the pass mark of 50 per cent for postgraduate modules. If an assessment is submitted beyond 14 calendar days late the work will receive a mark of zero per cent.

Deferrals

If your circumstances are such that an extension of 14 days would not be sufficient, or if you feel that, despite being granted an extension of up to 14 days, your performance in a piece of coursework has been seriously impaired, you may apply formally to your faculty panel for a deferral of assessment of coursework. You will have to fill in the appropriate form that is obtainable from the Faculty Student Advice Centre and supply supporting evidence. Forms should be submitted to the Faculty Student Advice Centre. Further information on the deferrals policy can be consulted at: http://dmu.ac.uk/dmu-students/the-student-gateway/academic- support-office/deferral-of-assessments.aspx

Style and Referencing: Students in the Faculty of Business and Law follow specific referencing guides for all written work. There are separate guidelines for Law students (https://libguides.library.dmu.ac.uk/law/referencing) and for students in the    Leicester                          Castle                          Business                 School (https://libguides.library.dmu.ac.uk/business/referencing).

Law         students          follow          the          footnote          referencing         system: https://libguides.library.dmu.ac.uk/ld.php?content_id=26780459

Leicester Castle Business School students follow the Harvard referencing system: http://www.library.dmu.ac.uk/Images/Selfstudy/Harvard.pdf

Return of submitted work: All students will be informed via a Blackboard announcement when their assessment is marked. You are strongly encouraged to discuss your written or in some cases audio feedback with your module leader if you have any questions or concerns. Modules assessed wholly or in part by examination may have generic feedback on examination performance made available via Blackboard.

All marks on assessed work are provisional marks only and they will not be confirmed until the Assessment Board meets. Marks and feedback on assessed work will be available within 20 days. The turnaround time does not include weekends, bank holidays or university closure days

The full Assessment and Feedback policy can be consulted at: http://www.dmu.ac.uk/about-dmu/quality-management-and-policy/academic- quality/learning-teaching-assessment/assessment-feedback-policy.aspx

Good academic conduct and discipline: All students are expected to adhere to the University’s regulations in relation to expected standards of behaviour.

Information on student regulations can be viewed at: http://www.dmu.ac.uk/dmu-students/the-student-gateway/academic-support- office/student-regulations.aspx

Plagiarism and bad academic practice

De Montfort University’s Academic Regulations describe plagiarism as:

“the significant use of other people’s work and the submission of it as though it were one’s own in assessed coursework (such as dissertations, essays, experiments etc)”.

This includes:

• Copying from another student’s work
• Copying text    from    sources    such    as    books     or    journals    without acknowledgement
• Downloading information and/or text from the Internet and using it without acknowledgement
• Submitting work which you claim to be your own when it has been produced by a group
• Submitting group work without acknowledging all contributors.

De Montfort University describes bad academic practice as:

Low level duplication without citation for example errors made through carelessness or misunderstanding or

Passing off ideas, data or other information as if originally discovered by the student.

Information on academic offences can be found at: http://www.dmu.ac.uk/dmu-students/the-student-gateway/academic-support- office/academic-offences.aspx

Further     advice     on     academic    offences     can    be     obtained     by     emailing acasupportoffice@dmu.ac.uk Full details can be found in the University regulations http://www.dmu.ac.uk/dmu-students/the-student-gateway/academic-support- office/student-regulations.aspx

Students are reminded that module assessment results are provisional until ratified by the programme management boards and that results released to students can be revised or redacted if there are concerns regarding academic practices.

Proofreading:

If you do use a third party to proof read your work or a professional proof reading service you must discuss this with your tutor and declare this in a written statement accompanying your work when you submit it for assessment.

Faculty of Business and Law Grade Descriptors

This is a guide to the criteria used by staff in the Faculty of Business and Law assigning a mark to a piece of postgraduate work. The final mark awarded to a piece of work will be informed by its predominant correspondence to these descriptors. The University generic descriptors as well as advice for students can be accessed at: http://www.dmu.ac.uk/about-dmu/quality-management-and-policy/academic- quality/learning-teaching-assessment/mark-descriptors.aspx

Modules are marked on a range of 0-100%. Mark descriptors are given in the table below. A mark below 50% indicates a Fail grade (the shaded boxes).

How we support you

Sometimes things happen that are beyond your control, for example, illness or personal problems. If things start to affect your studies, you need to let someone know. There are processes and people to help you.

Your personal tutor is an important starting point for help. He or she will be able to advise you about the various University procedures. Many things can be dealt with by your Programme Leader. Academic matters within the Faculty are led by the Associate Dean Academic in conjunction with Associate Professor Student Experience. The staff in the Student Advice Centre are there to provide support and guidance.

There are in addition a number of sources of help that are listed in the Useful Links and Contacts section below, such as the Student Gateway.

USEFUL LINKS AND CONTACTS

Careers Service

Website:    http://www.dmu.ac.uk/dmu-students/careers-and-employability/careers- and-employability.aspx

Counselling and Wellbeing

http://www.dmu.ac.uk/dmu-students/the-student-gateway/counselling-mental- health-and-wellbeing/counselling/counselling.aspx

Disability Advice and Support

Website:          http://www.dmu.ac.uk/dmu-students/the-student-gateway/disability- advice-and-support/disability-advice-and-support.aspx

The Student Gateway

http://www.dmu.ac.uk/dmu-students/the-student-gateway/student-and-academic- services.aspx

Student Finance and Welfare

Website:           http://www.dmu.ac.uk/dmu-students/the-student-gateway/student- finance-and-welfare/student-finance-and-welfare.aspx

Student support

Website:         http://dmu.ac.uk/study/postgraduate-study/student-support/student- support.aspx

Students’ Union

Website: http://www.dmu.ac.uk/dmu-students/welcome-to-de-montfort-students- union/welcome-to-de-montfort-students-union.aspx

Student Advice Center

Website:       http://www.dmu.ac.uk/about-dmu/schools-and-departments/leicester- business-school/contact-us.aspx

Support for Mature Students

Website:    http://www.dmu.ac.uk/dmu-students/the-student-gateway/adjusting-to- student-life/mature-students.aspx

Other Services and Links

Academic Appeals

http://www.dmu.ac.uk/dmu-students/the-student-gateway/academic-support- office/academic-appeals.aspx

Change in student circumstance (e.g. suspension of studies) – http://www.dmu.ac.uk/dmu-students/the-student-gateway/student-finance-and- welfare/changes-affecting-finances/taking-a-break.aspx

Complaints Procedure

http://www.dmu.ac.uk/dmu-students/the-student-gateway/academic-support-office/student-complaints/student-complaints-procedure.aspx

Information Technology and Media Services (ITMS)

http://www.dmu.ac.uk/about-dmu/professional-services/information-technology- and-media-services/service-desk.aspx

Nightline

http://www.dmu.ac.uk/dmu-students/student-resources/it-and-media/24-hour- support.aspx

Student Code of Conduct

https://www.dmu.ac.uk/Documents/DMU-students/Academic-Support- Office/Student-Code-of-Conduct.pdf

Appendix 1 – Entrepreneurship Project proposal Form

Entrepreneurship Project Objectives:

Objective 1-

Tasks –

Objective 2 –

Tasks –

Objective 3 –

Tasks

Objective 4 –

Tasks

Appendix 2 – Entrepreneurship Project Meeting Record Form

Appendix 3 – Ethics forms

These forms are regularly updated, please click on the link below to find the most up to date forms.

https://www.dmu.ac.uk/research/ethics-and-governance/faculty-specific- procedures/bal.aspx

Reference ID: #getanswers2001010