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Assignment Details:
- Referencing Styles : Harvard
- Course Code: DATA4500
- Course Title: Social Media Analytics
- Words: 1200
- University: Australian Catholic University
- Country: AU
Your task is to develop an essay for the Board of Directors of Grammerly addressing the below issues. Identify and examine the commercial cases for adopting chatbots in customer service and discuss to what extent Grammerly’s existing AI capabilities can be leveraged to develop cost-effective chatbots to field FAQ’s and basic customer service enquires.
Marking rubric: Synthesise theory and practice taught in the course, personal research and the reports provided to provide a logic. Convincing and supported conclusion/prediction on the effects of big data and analytics on the future of social media, social networks and AIassisted recommendation engines Recommend THREE specific actions and strategies Grammerly can take over the next 12 months to test the viability of developing and adding chatbots to their existing business