Covid-19 Pandemic Consumer Behavior: The Case of Rafeeg’s Strategy of Service Marketing Management

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The Case of Rafeeg’s Strategy of Service Marketing Management Assignment Answers

 

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After reading the assigned case study, answer the following questions:

  • In general, what are the effects of covid-19 pandemic on consumer behaviors? What consumer behavior trends are expected in 2021?
  • Analyze the buying decision behavior of Rafeeg’s consumers.
  • As a marketing consultant, how can you help Rafeeg to apply the operant conditioning theory to change consumer behavior.
  • What recommendations can you give to Rafeeg to successfully respond to the “new normal”

 

 

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