Bayar MBA Marketing Management Assignment Examples

Assignment Details:-

• Subject: Marketing
• Number of Words: 4500

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This is an MBA marketing management assignments, based on the Eco-Friendly Store text and according to the tasks given and to be presented  as per the format attached.

1. THE TEXT: ECO-FRIENDLY STORE- You have a friend named David who is a passionate environmentalist and runs a small eco-friendly products store in a suburban area. David’s store offers a range of sustainable and environmentally products, but he’s been struggling to compete with larger retailers and e-commerce giants. David’s store faces stiff competition from larger retailers and e-commerce giants that have extensive resources and a wider product range. These companies can often undercut prices, making it challenging for David to compete solely on price. Although David’s store is in a suburban area, its reach is limited compared to online competitors. Many potential customers may not even be aware of the existence of his eco-friendly store. David has primarily relied on his store’s mission and word-of-mouth recommendations. While this approach is commendable, it limits his ability to tap into vast online market, where many consumers look for sustainable products. David’s store may face the challenge of standing out in a crowd market. To succeed, it’s essential to differentiate his offerings from what larger retailers and e-commerce giants provide.

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2. The objective of the assignments is to evaluate issues and analyze challenges faced by organizations in real world practices into academic concepts.

(i) to develop a comprehensive marketing strategy for David’s eco-friendly products store,

(ii) addressing the challenges he faces in competing with larger retailers and e-commerce giants

(iii) the strategy should focus on expanding the store’s reach,

(iv) increasing online visibility, and

(v) differentiating its offerings

3. Your task is to prepare a report on the need of integrating e-commerce platform for the bookstore. The report must address the following:

(a) To report a thorough market analysis this was conducted to identify:

(i) The eco-friendly products market’s current trends,

(ii) Consumer preferences, and

(iii) Competitive landscape

(b)  To report on the developed strategy to establish a strong online presence for David’s store.

(c)  To report on the provided strategies to help David’s store differentiate itself from larger competitors.

(d)  To report and highlight the potential benefits of the proposed strategy for David’s eco-friendly store.

THE COMPLETE ASSIGNMENT MUST BE PRESENTED AND SUBMMITED AS PER FORMAT BELOW:

SECTION: 1.0 HEADING: Introduction

CRITERIA: You are to provide a clear background and the nature of the business

SECTION: 2.0 HEADING: To report on the conducted thorough market analysis identifying the eco-friendly products market’s current trends, consumer preferences, and competitive landscape.

CRITERIA: To report (i) the complete detailed, clear, and rational evaluation of market analysis.

(ii) To report the analyzed strengths, weaknesses, opportunities, and threats (SWOT analysis) for David’s store.

SECTION: 3.0  HEADING:  To report on the developed strategy to establish a strong online presence for David’s store.

CRITERIA: To report on  (i) the suggested ways to optimize the store’s website for search engines (SEO),

(ii) to report  on which e-commerce platforms (e.g. Amazon, Etsy, Shopify) determined that are suitable for expanding the store’s online reach.

(iii) To report the outlined social media marketing plan for David’s store, including the platforms to be used (e.g.  Instagram, Facebook, Pinterest).

(iv)  To report

(i) the description of the content strategy that

(ii) includes eco-friendly living tips,

(iii) product highlights, and

(iv) engaging with the eco-conscious community.

SECTION: 4.0. HEADING: To report on the strategies to help David’s store differentiate itself from larger competitors.

CRITERIA: To report on (i) the suggested unique selling propositions (USPs) that differentiate David’s store from larger competitors.

(ii) This include exclusive product lines, personalized customer service, or a strong commitment to environmental causes.

(iii) To report on innovation encouragement, such as introducing innovative eco-friendly products or packaging solutions that competitors do not offer.

SECTION: 5.0. HEADING: To report and highlight the potential benefits of the proposed strategy for David’s eco-friendly store.

CRITERIA: To report on (i) the emphasized potential benefits of the proposed marketing strategy for David’s eco-friendly store,

(ii) such as increased brand visibility,

(iii) greater customers engagement,

(iv) expanded market reach, and

(v) ultimately, improved sales and sustainability impact.

(vi) This additional detail should provide a clearer understanding of the expectations for each component of the strategy marketing assignment.

SECTION: 6.0. HEADING: Summary

CRITERIA: To report and provide a concise summary of (i) the key components of the marketing strategy

(ii) including online presence

(iii) social media

(iv) market analysis, and

(v) differentiation strategy

SECTION: 7.0. HEADING: References, citations, graphs, diagrams, analysis, explanatory notes.