7025SMM Digital Marketing Analytics Assessment Answer
Assignment Detail:
- Words: 3000
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Task 1.
You will be working as a Digital Analytics Consultant for a major Movie/TV Streaming Company of your choice. Your client has asked that you help them assess and improve their current web analytics and social media monitoring strategy. First, you must critically analyse your client’s current use of web analytics and social media monitoring tools and their importance within their digital marketing strategy.
Task 2.
Create a professionally presented Digital Metrics Dashboard.
Task 3.
Create a report to compliment your dashboard – where you critically analyse the dashboard that you created, provide evidence of the insights obtained and their implications. In order to make sure your report is effective you must consider the points below:
You must critically analyse your client’s current use of web analytics and social media monitoring tools and their importance within their digital marketing strategy.
Critically compare and contrast a range of digital analytics and social media listening
tools/techniques and select the ones that you deem best suited to provide the data that you will use to populate your dashboard.
Use the dashboard to identify key issues and possible drivers.
Consolidate your findings and propose 2-3 clear KPIs with their corresponding measurement strategy. The proposed KPIs must be well-suited to help you assess the effectiveness of a digital strategy against your client’s objectives.
Consider the strengths, limitations and weaknesses in your strategy and recommend 3 ways in which your client can further improve their marketing effectiveness and achieve their objectives.