7004MKT: Marketing For Social Change Assignment Question & Answer by Experts
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Assignment Details:
- Referencing Styles : APA
- Course Code: 7004MKT
- Course Title: marketing for social change
- Words: 1000
- University: Griffith University
- Country: AU
Task:
The main focus on social marketing is on the application of well-known marketing tools and techniques to achieve positive social change (Wymer, 2011). For over 40 years social marketing has primarily been used to reduce behavioural risk factors for chronic diseases and for fostering the use of health related products and services (Lefebvre, 2011). However, the scope of social marketing has continued to expand to encourage a broader range of pro-social behaviour including pro-environmental household behaviour and consumption, blood donation, urban graffiti reduction, responsible pet ownership, and so on. It has also been argued that social marketing has increasing potential to concern itself with many larger social goals including issues of the social consequences, both positive and negative, of marketing policies, decisions and activities, and thus may eventually lead the effort to harness the power of markets to benefit society as a whole (Lefebvre, 2011, p. 65).
Two journal papers have been identified. Each paper describes one social marketing intervention.
Your task is:
1)Select ONE paper you want to critically analyse from two papers available;
2)Identify which NSMC criteria are clearly reported in the paper.
In the assessment you are undertaking a critical review to assess the extent that social marketing has/has not been used. Your recommendations should clearly outline how the missing benchmarks could be applied if the intervention were to be run again.