Information Systems for Managers
Assignment Marks: 30
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Instructions:
- All Questions carry equal marks.
- All Questions are compulsory.
- All answers are to be explained in not more than 1000 words for questions 1 and 2, and question 3 is not more than 500 words for each subsection. Use relevant examples and illustrations as far as possible.
- All answers are to be written individually. Discussion and group work are not advisable.
- Students are free to refer to any books, reference material, website, or the Internet when attempting their assignments. Still, they are not allowed to copy the material as it is from the source of reference.
- Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
- Students should follow the following parameters to answer the assignment questions.
| For Theoretical Answer | |
| Assessment Parameter | Weightage |
| Introduction | 20% |
| Concepts and Application related to the question | 60% |
| Conclusion | 20% |
| For Numerical Answer | |
| Assessment Parameter | Weightage |
| Understanding and usage of the formula | 20% |
| Procedure / Steps | 50% |
| Correct Answer & Interpretation | 30% |
Social media and data analytics are changing the scene for most industries today. Social media was said to have been key in propelling the Bharatiya Janata Party (BJP) to power in 2014.
It is no surprise that with the 2019 elections around the corner, parties are getting their social media warriors ready to help combat this war in the digital space.
In your opinion, can Social media be used to influence voter behaviour? Can political parties leverage data analytics solutions to reach probable voters? Justify your answer. (10 Marks)
Malkan Pharmaceutical Industries Ltd. operates in the pharmaceutical industry and has some drug formulations in the form of tablets, capsules, powder, and syrup.
These drugs are available to patients through chemists or online pharmacies and are prescribed by registered practitioners only.
Besides, the company offers some over-the-counter products to anyone without prescriptions. It markets its products through a network of wholesalers who have their own retailer network.
The company is finding it difficult to maintain its stock inventory, warehousing processes, and associated transactions, including shipping, receiving, put-away, and picking.
The company plans to invest in SCM software to streamline its operations and achieve efficiency. How would this help the company in achieving its objectives? What are the risks of implementing the same? (10 Marks)
You have been assigned as a project manager to deploy an ERP system in a new startup company with multiple locations in India and standalone and disparate systems.
This company has manual processes and highly depends on people for information, leading to delayed, timely decision-making.
The organization has embarked on a journey to implement an ERP system, integrating all processes and functions for quality transactions and availability of information.
- Elaborate the steps you would take for effective implementation. (5 Marks)
- What are the critical issues you need to address to implement ERP successfully? (5 Marks)