ASSESSMENT TASK & DEVELOPMENT OF STUDY HELP

ASSESSMENT TASK COVER SHEET
Assignment title/Item:
Assessments due Tutorial Time Part A and B (in tutorial) , Part C – Friday11:59pm of the relevant week Aim: The Marketing Campaign requires students to apply their knowledge of services marketing through the development of a hospitality specific business strategy. The Campaign will demonstrate students’ ability to create marketing strategies relevant to the services industry, apply appropriate research to the development of those strategies. Assessment brief: You are required to develop a Marketing Campaign for a hospitality business wishing to increase the demand for its products and services. The business MUST be a real example operating within a hospitality context.

The campaign must be presented as a strategy document, clearly outlining how objectives are to be achieved. The Campaign must include the following elements:  Business Overview (Strengths and Weaknesses)  Overview of the market conditions, including the competition and economy (Opportunities and Threats)  Campaign objectives  Target Market Profile o Full demographic and psychographic profile o Current research, correctly cited  Key campaign messages and offers / unique selling proposition  Campaign media plan / integrated marketing communication plan  Campaign execution (what needs to be checked or tested before the campaign goes live) Submission: The submission of this assessment is broken into three (3) parts.

All parts must be submitted by the respective due dates. Standard penalties apply for late submissions. The Campaign Draft must be submitted on time for consideration but will not accrue marks. Students are encouraged to use the feedback provided to form the base of their final submission.

Part A – Draft: During tutorial time (wk 3)
Holmesglen: SH_BHM 13-Nov-2013 J:\Higher Education\BACHELOR OF HOSPITALITY MANAGEMENT\BHM\Teaching materials\Stage 4\BHM206 Services Marketing\BHM206 Assessments\Sem 1
2014\9196_BHM206_ass 1_mkting campaign_sem12014.docx
 Background information about the business o SWOT analysis o Competitor analysis  Target Market Profile o Full demographic and psychographic profile o Current research, correctly cited Part B – Draft: During tutorial time (wk 5)  Business Overview (Strengths and Weaknesses)  Overview of the market conditions, including the competition and economy (Opportunities and Threats)  Campaign objectives  Target Market Profile o Full demographic and psychographic profile o Current research, correctly cited Part C – Final Submission Friday 11:59pm (Week 7) The final submission includes all sections of the Marketing Campaign. Students will be given the opportunity to work on the campaign during computer lab tutorials. Students are encouraged to make adjustments to their work based on the feedback they receive throughout the semester. All sections will be considered for marking in the final submission, including those that have previously been submitted. All sections must be submitted through Turnitin (www.turnitin.com). Class ID: TBA Password: TBA

Assignment Help from Experts Australia - UK & US

 ===========ABOUT ASSIGNMENT TASK ===========

 AssignmentTask.com provides high-quality assignments help at wide range from Australia – UK & USA academic experts and also guarantees to make sure delivery assignments on time @ reasonable rate. OUR ASSIGNMENT EXPERT WRITERS MAKES EFFORTS TO DELIVER BEST QUALITY ASSIGNMENT HELP, ESSAY HELP, CASE STUDY HELP AND DISSERTATION EDITING HELP on each Order. 100% satisfaction is our primary motto. Our customers get 24 x 7 hours live chat supports.