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Assessment Brief:

London Is A City Of Events And Festivals. Every Year, There Are A Huge Range Of Activities For The Visitors To See And Do Along The River Themes With Entertainment, Food And Drink To Enjoy. They Can Also Expect Fireworks, Live Music And Grand Parades.

TASK: 

In Your Role As A Marketing Manager For Your London Based Tourism Hospitality Event Organisation, You Have Ben Briefed By The Senior Management Team To Develop A Marketing Plan In Relation To One Of The Following Options:

A: Create A Marketing Plan For An Existing Tourism, Hospitality Or Events Product/Service To Increase Customer Engagement And Sales During Any Chosen Event In London In 2019.

B: Create A Marketing Plan For The Development Of A New Tourism, Hospitality Or Events Product/Service To Increase Customer Engagement And Sales During Any Chosen Event In London In 2019.

Module Leader: Leteechia Rungasamy

learning outcomes

Testing learning outcomes 1‐3 and contributing 50% of the final module mark.

Learning outcomes upon successful completion of this module, students will have demonstrated: ‐ :

Knowledge

1. Knowledge of the fundamentals of marketing and its application to the tourism, hospitality and events sectors in its broadest
2. Knowledge of business processes as a complex system of analysis, planning and implementation in tourism, hospitality and
3. Knowledge of the role of the tourism, hospitality and events consumer within marketing and business

Skills:

1. The ability to apply knowledge to the creation of a business and marketing plan for use in the tourism, hospitality and events sectors.

Assessment

This module has two assessments.

Assessment 1: Individual Project (50%) and Assessment 2: Examination (50%).

Assessment 1: Individual Written Project (50%)

For this assessment, you will produce individually a formal written project of approximately 2500 words excluding references and appendices. This assesses learning outcomes 1, 2, 3 and 4.

Please read carefully the following instructions:

Assessment 1 Brief:

Background

London is a city of events and festivals. Every year, there are a huge range of activities for the visitors to see and do along the river Thames with entertainment, food & drink to enjoy. They can also expect fireworks, live music and grand parades. Mayor of London (2019) states “these events offer something different, keeping the crowds entertained and ensuring that they remain as a cherished memory in their minds for many years to come.”

Task:

In your role as a Marketing Manager for your London based tourism/hospitality/event organisation, you have been briefed by the senior management team to develop a marketing plan in relation to ONE of the following options:

A: Create a marketing plan for an existing tourism, hospitality or events product/service to increase customer engagement and sales during any chosen Event in London in 2019.

B: Create a marketing plan for the development of a new tourism, hospitality or events product/service to increase customer engagement and sales during in any chosen Event in London in 2019.

Assessment 1 deadline: Individual Written Project ‐ TBC

Provisional marks and feedback are released within four working weeks of your submission.

Word count: 2500 words

It is  important to adhere to the prescribed  word  count limit to avoid  any penalties.

Your word count excludes table of title page, table of content, any appendices and reference

list/bibliography. The word count must be stated at the bottom of your title page. Please note falsifying the word count is classed as an academic misconduct.

Table 1 Applied Penalties for exceeding the word count.

For further information see AQH‐F14 Policy on Penalties for Exceeding the Prescribed Word

Limit for an assignment https://goo.gl/ckLmDZ.

Assessment 2:

Written Exam (50%)

Exam Date: (Exact date, place and time – TBC)

Testing learning outcomes 1‐3 and contributing 50% of the final module mark.

Assessment Criteria

Your seminar tutor on the basis of the following general criteria will assess the paper:

• The university generic assessment criteria
• Discretion – additional credit may be awarded to a student who tackles a difficult subject well.
• The “Presentation” element of the Generic Assessment Criteria will be used to assess the report

Assessment Regulations

For further information regarding Assessment Regulations, extenuating circumstances or extensions and academic integrity, please refer to your Programme Handbook on the University of Sunderland in London information page on Canvas.

Reading List

Please access your reading list from the library website. To access it, please go to https://moduleresources.sunderland.ac.uk/ and search for your module.

Submission guidelines

There are currently two steps that you need to follow to ensure that you successfully submit your work for marking. Your submission links will become available approximately 3 weeks prior to your submission deadline, along with detailed instructions on how to submit your assignment, but in the meantime please feel free to also watch this Assignment Submission Instructions video.

Grading

You will be marked in accordance to the University of Sunderland assessment criteria attached below. The assessment criteria covers; Relevance, Knowledge, Analysis, Argument and Structure, Critical Evaluation, Presentation, Reference to Literature.