D/617/1773 Marketing Principles and Practice Scenario You are employed as a manager in a medium size business which is a limited company and has ambitions to expand. The Managing Director (MD) of the organisation is not a marketing professional and does not have a good understanding of the role of marketing in business. He knows from your CV that you have studied marketing principles and practice and he is keen to use your understanding and skills.  At a meeting with the MD you are asked to complete the following tasks. Task 1 Your first task is to help him understand Read More …