Integrated Marketing Communications Campaign Report Assessment Task Brief 2

Module Title: Marketing Communication Assessment Title: Integrated Marketing Campaign Report Instructions To Students For Submission Of This Coursework  Task Details: Using a suitable* organisation/event that you may have discussed and worked on in the seminar activities, you will submit a report that addresses the following: A well-structured document that proposes a multi-platform, integrated marketing campaign (IMC) for your organisation/event. Demonstrate your comprehension of applicability, viability and cohesion for the various methods Identification and explanation of the connections to the target consumer(s) Transparency and connection to objectives throughout; with demonstration of ROI as Clarification and justification of timelines and *You should Read More …