Module Title: Marketing Communication Assessment Title: Case Study Report Instructions to Students for Submission of This Coursework Task Details: Using the case study* that you have chosen and worked on in the seminar activities, you are to submit an industry style report for the client that addresses the following: An overview of the current marketing mix and its relevance to the Identify and define the current customer/s. Identification of the organisations current problems and Select and define a future target market (3 character profiles). Present recommendations for a new marketing mix that will take the product/service into the You submit Read More …
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Finance Capital Budgeting Assignment on MC Tool Research Summary
After reading this case, I need a summary of this cases into 2 or 4 pages maximum MC Tool Sean Witty, HBS ’00, and his partner Jason Premo acquired South Carolina-based MC Tool in October 2007 for $5 million. The company was a machine shop that manufactured parts for a wide variety of applications in the energy, automotive and industrial equipment industries. It was well known for producing precise, high-quality parts such as gauges, fixtures, and tooling. In their first year of ownership, Witty and Premo focused on improving operations and enhancing sales with impressive results: sales doubled and EBTIDA Read More …