Module Title: Marketing Communication Assessment Title: Case Study Report Instructions to Students for Submission of This Coursework Task Details: Using the case study* that you have chosen and worked on in the seminar activities, you are to submit an industry style report for the client that addresses the following: An overview of the current marketing mix and its relevance to the Identify and define the current customer/s. Identification of the organisations current problems and Select and define a future target market (3 character profiles). Present recommendations for a new marketing mix that will take the product/service into the You submit Read More …