Module Title: Marketing Communication Assessment Title: Integrated Marketing Campaign Report Instructions To Students For Submission Of This Coursework Task Details: Using a suitable* organisation/event that you may have discussed and worked on in the seminar activities, you will submit a report that addresses the following: A well-structured document that proposes a multi-platform, integrated marketing campaign (IMC) for your organisation/event. Demonstrate your comprehension of applicability, viability and cohesion for the various methods Identification and explanation of the connections to the target consumer(s) Transparency and connection to objectives throughout; with demonstration of ROI as Clarification and justification of timelines and *You should Read More …
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Finance Capital Budgeting Assignment on MC Tool Research Summary
After reading this case, I need a summary of this cases into 2 or 4 pages maximum MC Tool Sean Witty, HBS ’00, and his partner Jason Premo acquired South Carolina-based MC Tool in October 2007 for $5 million. The company was a machine shop that manufactured parts for a wide variety of applications in the energy, automotive and industrial equipment industries. It was well known for producing precise, high-quality parts such as gauges, fixtures, and tooling. In their first year of ownership, Witty and Premo focused on improving operations and enhancing sales with impressive results: sales doubled and EBTIDA Read More …