Programme: Executive MBA Module Code & Name: EMBGMBM – Global Marketing and Brand Management Title: Lenovo Goes Global Assignment Tasks: You are to read the accompanying case study; “Lenovo Goes Global” You are to undertake research from current company records and other secondary sources that are publicly available to enable you to complete this assignment. Your task is to complete an investigation business report format by specifically addressing the following issues: Discuss how well Lenovo’s SWOT/PEST analyses match each other. How intense is the Global PC, Laptop and Smartphone Industry (Porter’s 5-Forces model) What is Lenovo’s position from a BCG Read More …