Module Title: Marketing Communication Assessment Title: Integrated Marketing Campaign Report Instructions To Students For Submission Of This Coursework Task Details: Using a suitable* organisation/event that you may have discussed and worked on in the seminar activities, you will submit a report that addresses the following: A well-structured document that proposes a multi-platform, integrated marketing campaign (IMC) for your organisation/event. Demonstrate your comprehension of applicability, viability and cohesion for the various methods Identification and explanation of the connections to the target consumer(s) Transparency and connection to objectives throughout; with demonstration of ROI as Clarification and justification of timelines and *You should Read More …
Category: Marketing Communication
Marketing Communications Assignment Task Brief 1 with Case Study Report
Module Title: Marketing Communication Assessment Title: Case Study Report Instructions to Students for Submission of This Coursework Task Details: Using the case study* that you have chosen and worked on in the seminar activities, you are to submit an industry style report for the client that addresses the following: An overview of the current marketing mix and its relevance to the Identify and define the current customer/s. Identification of the organisations current problems and Select and define a future target market (3 character profiles). Present recommendations for a new marketing mix that will take the product/service into the You submit Read More …