Implement Strategic Plan
Submission details
The assessment task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Performance objective
In this assessment, you are required to implement the strategic plan within the organisation, monitor progress and develop a report evaluating the implementation.
Assessment description
As part of your review, you need to develop a report describing the implementation as measured by the achievement of KPIs, milestones and overall effectiveness. You also need to identify and describe any refinements or improvements that can be made to the implementation process.
Once your report is completed, you are to present the report to relevant stakeholders, seeking feedback and input.
Procedure
From the case study information provided, you need to develop a progress report with information provided under the following headings.
- KPI progress: Review and describe the progress of the strategic plan, according to each of the identified performance indicators.
- Milestone progress: Evaluate the achievement of identified objectives against the established timeline milestones for the strategic plan.
- Overall progress: Evaluate and describe the overall effectiveness and progress of the strategic plan.
- Improvements: Make necessary refinements to ensure continued achievement of the plan; describe methods for improving strategic planning processes.
Once the report is completed, draw up a communication plan outlining:
- who the audience will be
- what resources will be needed
- the delivery timeframes
- the content of the presentation (can be in a PowerPoint presentation or similar medium).
Then deliver the information session to the relevant audience (your assessor and fellow classmates).
Specifications
You must submit:
- a completed progress report, as described above
- a presentation and communication plan.
Case Study
Objective 1 – To sell and service MacVille espresso coffee machines in every state of Australia in the next five years. All states have a MacVille machine, apart from the Northern Territory, where it took some time to get an agent, and an experienced espresso machine repairer has not yet been found to take on the job due to the attractiveness of mining industry pay rates.
- Strategy (a) – Sign, action and establish the strategic alliance agreement with Java Estate.
KPI (plan) – 200 machines installed p.a.
KPI (actual) – Agreement signed within the time limit and actioned, but only 180 machines installed in the past 12 months. There was a slower uptake in Northern Territory and North Queensland, due to the tourist slump with the strong Australian dollar.
- Strategy (b) – Establish a MacVille Melbourne warehouse.
KPI (plan) – MacVille opens in Melbourne within two years after Sydney opens for business.
KPI (actual) – Melbourne warehouse is still not open. It is currently being run on the more expensive agency model.
- Strategy (c) – Set up agents in other states and outsource maintenance contracts.
KPI (plan) – Agent agreements and outsource maintenance contracts for South Australia, Western Australia, Northern Territory, Tasmania, ACT.
KPI (actual) – Still no service contractor for Northern Territory. All others met the deadline, although agents in Western Australia, Tasmania and Northern Territory were very expensive.
Objective 2 – To increase profit margins by 5% from our benchmark in the next five years. Profit margins have improved by 2% in the last two financial years. Some agent contracts and outsourcing contracts are very expensive.
- Strategy (d) – Instigate bulk buying negotiations to reduce supplier
KPI (Plan) – 100% of purchase by the container load.
KPI (Actual) – 100%. Volumes have increased to the point that all orders fill a container. KPI achieved in quicker time due to the initial increase in demand.
- Strategy (e) – Operate all departments at optimum capacity and productivity.
KPI (plan) – Wages to turnover ratio of 12.5%.
KPI (actual) – 13.8%. Some states still underperforming. Strategy still in line with timetable.
Objective 3 – To establish the MacVille brand recognition in our key markets over the next five years. After two fiscal years, 50% of our target market recognise the brand and 87% of those responding said the brand reaction was very positive.
- Strategy (f) – Establish social, internet and networking marketing.
KPI (plan) – 10,000 clicks per day on the website.
KPI (actual) – 12,000 clicks per day. Achieved in half the time allocated. SEO specialist contractor very experienced.
- Strategy (g) – Join with Java Estate in co-branding cups and cafe
KPI (plan) – 100% of cafes with our machine, using our cups.
KPI (actual) – Survey reveals only (50%) uptake. Design and colours not attractive. Strategy introduced within timeframe.
Objective 4 – To reduce our waste and energy use by 10% from our benchmark within the next five years. After two fiscal years, the reduction is 8% lower than original financial year benchmarks.
- Strategy (h) – Set up innovation and reward programs for reducing waste use.
KPI (plan) – 25 suggestions per year; 6 new innovations introduced per year in relation to reducing waste.
KPI (actual) – 30 suggestions and 8 new innovations, leading to a significant reduction in waste. Introduced within designated timeframe.
- Strategy (i) – Develop and implement energy use awareness campaign.
KPI (plan) – kW per use per person to drop to 10kW.
KPI (actual) – 12kW per person. Introduced too late in the year and not rolled out across the whole organisation.
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