This individual assignment will consist of the development of a comprehensive written case analysis, for which the expectation is that you (1) identify all important strategic issues, (2) perform whatever analysis and evaluation is appropriate, and (3) propose an overall action plan and set of specific recommendations addressing the issues you have identified. In going through the exercise of “Identify-Evaluate-Recommend,” please follow the advice in the handout A Guide to Case Analysis (posted on the course website) as closely as possible. Thus, your case analysis should consist of at least the following three sections: 1. Identification of Strategic Issues and Problems 2. Analysis and Evaluation 3. Recommendations The three sections of your report should be numbered and presented separately. Please use the headings above (and other subheadings whenever appropriate). In addition to these three main sections, please include an (unnumbered) Introduction and Conclusion. Use the comprehensive case analysis to demonstrate your in-depth understanding of the various strategy tools introduced in the course. At the same time, though, do not try to apply all of the tools. Instead, only apply those tools that you consider key to ‘solving’ the specific strategy case you have been assigned. Each case in the Grant textbook focuses on a different set of issues and problems. It is your task to figure out what they are and how to solve them, using any (some of the) material learned this semester in this course. For a HD mark, individual research may be required. By individual research we mean high-quality articles in the strategy literature that help you address the issues and problems. Exceeding the word limit by 10% will be fine. If you expect your case analysis to be longer than 2800 words, however, please email your tutor. In general, please be as concise as possible–and as detailed and comprehensive as necessary. More detailed instructions will be posted in due course in a separate A3 assignment file on the course website. Structure and wordcount roughly: Intro (100): Body: 1/Identify strategy and problem of Facebook (1250) 2/analysis of given strategy and problem (650) 3/Recommendation (350) Conclusion (100) Attached is photos of textbook pages, construct the assignment base on these information and data from those pages. Additionally there are feedback form and guide for analysis, as well as Havard reference system to base your reference style on, hope this help.
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