Assignment Help on Communication Research
- Introduction
This research report will comprise in-depth descriptive and analytical information on the selected topic,” Literature Review on Social Media Increasing Wine Consumption.” This research report will focus on different aspects of communication modes and mediums used to communicate information to the target audience and associate issues and challenges in the overall communication process.
To discuss all the essential information on “Social media increasing wine consumption,” the entire discussion structure should follow the following format: The research assignment report should begin with an introduction that provides an overview of the content that will be discussed in the next possible sections of the research proposal.
In introduction section will cover following information which will further explain on research proposal that includes: a) personal experiences and practices, b) research topic and filed, c) concept of define and design of literature review for research proposal and selected topic “Social Media increasing Wine Consumption”.
After that, in the main/ discussion section, the research report proposal will present a literature review on Social Media increasing Wine Consumption based on available information from secondary, reliable, authenticated sources like web-based sites, journals, articles and past research on the same topic. In the next section, after the literature review, the research proposal will present information on the research question/ hypothesis, the purpose of the research and the target audience.
- Personal experiences and perspective
Social media is continuously growing rapidly with communication and the help of modern-day technology; local wineries promote and advertise their products using social media techniques. With respect to social media, they attract the younger segment to meet the level of customer satisfaction.
The purpose of social media is to develop online communication with people and share their own views and interests. Online sites are specific for social media, and it is a great way to develop the same skills. The best approach to marketing for wineries is the use of social media.
With the help of market strategies, the winery will be successful in maintaining relationships with long-time followers. Thus, the major attraction is to attract potential customers to the challenge.
- Research topic and field
The research topic has been identified with the background research in appropriate ways and it focused on research questions and general approaches. The first step was to decide the terms of interest that might affect the future directions.
With the help of training and skills, there will be proper involvement in important activities. The paper focused on important activities and examples with respect to research projects and examples. (Cryer, 2014)
- Locating research literature
Literature reviews show the investigation into developing the context of research. They prove the research is associated with previous research and is relevant to the topic. Journal articles are the primary sources of communication, and there is a continual movement of information on the topic.
It helps in evaluating results and adapting strategies for integrating into presentation and it often leads to confidence that has important advantages for effectiveness. (Brown, 2009)
- Literature review
Wine purchases in the absence of tastings are challenging and technology has shaped the way consumers negotiate with the process of purchase. It has been indentified that the role of mobile technologies helps in wine decision making.
The primary goal is to explore technological disruption in the industry. Technology has shaped a high level of involvement based on user involvement, and it is important to be the future of the customer buying experience.
For the production of wineries, wine represents the strong balance of nature’s passion and patience. For wine drinkers, a bottle of wine shares the experience and entrepreneurial managers look for challenge and marketing their business. Wineries can no longer rely on few scores and good press advertisements.
It should develop strong relationships with its customers and a loyal customer base. Social media can be overwhelming, with time-consuming challenges. To continue, it improves social activities with strong customer engagement and strong customer building with the help of social media.
Social media for business helps in developing strong conversations with people, which is an attribute of strong development. New technologies are available to build a strong approach to business. Social media has increased its reach with deeper interest and appreciation.
Internet-based wine sales have been growing steadily over the past decades, and social media is offering strong content for direct sales from wineries. Social media ensures huge advantages in every opportunity to increase traffic and wine consumption.
More than 60% of wineries are related to the increase of social media with targeted customers. The concept of social media focuses on the realm of business and industry in the year 2000, and time has developed interest in new aspects of advertising. It is defined as web-related technologies and social media that help in communicating the message successfully.
Various industries have adopted social media, and as a result, social media plays a vital role in determining the purchase of wine. The use of social media helps in the significance of wine sales, and the research, as well as practices of social media in the wine industry, found that online shopping for consumers is increasing with brand awareness and social network sites like Facebook, etc., are common for wineries consumption. It is estimated that social media strategies show increased sales of wine. (Thach, 2014)
The internet has provided many ways to reach their target customers and this develops brand loyalty with respect to new challenges and information. It is important to connect to the favourite producers of consumers and social networks helps customers to expect the strong and positive response with face book or twitter.
The presence of social media improves customer loyalty and customer inquiries about product availability with respect to consumer responses to online reviews and feedback. Customer loyalty has huge benefits and they can also refer friends to lead to strong club memberships. (Hebbeln, 2013)
To remain competitive in the marketplace, wineries need to be effective, and marketing is needed, using online stores, websites, newsletters, social media, and mobile marketing.
With the implementation of tools such as iPads, phones, Facebook, etc., the consumption of wine products is increasing daily, and consumers are able to attain all the specifications and features successfully. Social media marketing is about branding and direct sales that cannot be measured, and it has too many variables that cannot be measured.
It delivers the message clearly and confirms credibility with the emotional connection of the target market. It also helps to motivate the buyer and concretes user loyalty. Advertising firms have measured brand growth with major actions and outcomes. The increase in sales and data showed that social media involvement helps in promotion and automatically integrates a huge number of customers.
With a strong presence and high abilities in global industries, clients purchase products online, and social media has changed the game for all businesses. With the help of Twitter, this can include restaurants and social media plays strong commitment with social media platforms. (Stuart, 2014)
Based on wine consumption, social commerce websites are very helpful for daily promotions and offers. It increases promotion by targeting social campaigns. Powerful social apps increase visitor’s involvement and reinforce social engagement with the trust of the visitor. Wine lovers actively participate in questions and comments.
Social media plays an important role in increasing the sales of the wine, amongst the users amongst different users from different parts of the country. Through this method, it is possible to create a brand image, which is considered to be essential for increasing the sales of the company.
With effective branding, it is possible to create a better market position for the product the company intends to sell. For ages, wine has been one of the favourite drinks of many people. As per the literature review, buyers usually prefer to buy the product due to personal reasons and cultural practices.
Through an effective social media network, companies can increase their sales by reaching the maximum number of clients from different parts of the globe.
With this method, the companies can also offer better deals, which will help in building long-term relationships with the clients. In this method, the company choose different variables like –
- Shape of the bottles
- Contents that are present on the label
- Closure
These things or factors can be advertised by the company through social media mode and attract customers from different parts of the country. In order to remain ahead of the competition, it is necessary to understand the best methods through which promotional activities for influencing buyers can be planned and implemented. For this, it is necessary to provide enough opportunities to the clients.
This is possible through online or social media. The company can develop the product value by providing the best services and options to attract customers. In this method, promotional activities have to be planned and implemented correctly. Research has stated that wine sales have tremendously increased due to the innovative social media method.
- Research questions
Questionnaire
1) Name of the respondent: _______
2) Age – 21 – 25 26 – 30 30-35 35 – 40
3) Gender- Male Female
4) Education Qualification- Under Graduate Post Graduate
5) Income Group: Employed Non Employed
6) Race: White Black American Indian
7) Class: Upper-middle-class Middle class Lower middle-class Lower class
8) Contact No:
1) Please rate the level of Satisfaction as per the current delivery of service:
| SL | Parameters | Extremely Dissatisfied | Dissatisfied | Average satisfied | Satisfied | Extremely Satisfied |
| 1 | Social media increase the use of consumption | 1 | 2 | 3 | 4 | 5 |
| 2 | Increase of sales | |||||
| 3 | Brand loyalty | |||||
| 4 | Promotion | |||||
| 5 | Word of mouth | |||||
| 6 | Customer engagement | |||||
| 7 | New relationship | |||||
| 8 | Brand awareness | |||||
| 9 | Innovative technologies | |||||
| 10 | Strong opportunity |
- Research purpose and audience
The research’s major goal is to understand the views and information on wine consumption regarding social media. Interviews and questionnaires are defined as: “Interviews are known with a purposeful exchange of meanings, and it is this interaction between interviewer and the respondent which contributes so much to the success of the interview.”
The target audience for this research is between 20 and 45 years old. Valid and reliable information can be gathered through interviews, which helps the researcher answer research questions and meet research objectives (Sounders et al., 2003).
Hence this study employs the interview technique to collect data. By doing so, as Sounders et al., 2007 stated, the interview technique can be very handy in answering the question ―how?‖ and highlighting exploring ―why?‖ this method was found to be the most appropriate technique since this study aims to answer ―how‖ questions. Required data has been collected by using semi-structured interviews.
According to Sounders et al. (2003), semi-structured interviews have different themes and questions that may differ from interview to interview. In order to explore the relationship between different variables in an exploratory study, semi-structured interviews may be employed.
According to Sounders et al., 2007, Validity is about the reality of findings, whether the findings are actually what they seem to be. Documentation of the fieldwork when conducting qualitative research is highly important in establishing validity effectively, allowing others to examine and check the validity of the research process (Hair et al., 2007). Hence, during the interviews, all the answers and opinions of respondents will be saved in written format to establish validity.
Respondents are chosen from students, youngsters, and internet users who have prior experience in wine consumption. Extra information is also provided to respondents to enlarge their ideas about mobile marketing. To prevent misperceptions of mobile marketing and mobile advertising, respondents are also informed about this situation. The average time spent on each interview was around 50 minutes.
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