Business Communication and Etiquette
Assignment Marks: 30
Instructions:
- All Questions carry equal marks.
- All Questions are compulsory.
- All answers are to be explained in not more than 1000 words for questions 1 and 2, and question 3 is not more than 500 words for each subsection. Use relevant examples and illustrations as far as possible.
- All answers are to be written individually. Discussion and group work are not advisable.
- Students can refer to any books, reference material, website, or the Internet when attempting their assignments. Still, they are not allowed to copy the material as it is from the reference source.
- Students should write the assignment in their own words. Copying of assignments from other students is not allowed.
- Students should follow the following parameters to answer the assignment questions.
| For Theoretical Answer | |
| Assessment Parameter | Weightage |
| Introduction | 20% |
| Concepts and Application related to the question | 60% |
| Conclusion | 20% |
| For Numerical Answer | |
| Assessment Parameter | Weightage |
| Understanding and usage of the formula | 20% |
| Procedure / Steps | 50% |
| Correct Answer &Interpretation | 30% |
- Large organizations where many people work closely create unofficial and informal communication channels. What is this kind of communication known as, and what purpose does it serve in large organizations? List different types of this communication along with drawbacks if (10 Marks)
- Explain the various forms of non-verbal communication that impact the cultural aspect of communication. How does verbal and non-verbal communication relate to each other? (10 Marks)
- Zenstar Technologies is tasked with collating customer feedback before launching its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last-minute course corrections to garner the best response for the product launch.
- Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why? (5 Marks)
- Advice on how they should conduct the whole exercise of gathering customer feedback? (5 Marks)