BSBMKG625 Implement and Manage International Marketing Program Answers
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- Number of Words: 3500
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Section 1: Plan to implement an international marketing program
Complete the table to summarise your organisation’s current marketing requirements and capabilities.
To answer this section, you must read through and interpret textual information. Attach proof of the textual information you read, highlighted, and interpreted (at least a Marketing Plan and one policy and procedure).
| Organisational objectives Describe the longer term strategic and operational goals and/or objectives of your business. | |
| Marketing objectives Describe the general marketing objectives. Describe any international marketing objectives. | |
| Marketing, promotional and sales activities Describe the current marketing, promotional and sales activities of your business. Describe any potential marketing, promotional and sales activities of your business (at least two). Describe the marketing budget (include numerical information). | |
| Budget, resources and capabilities What is the marketing budget? What resources are available for marketing? | |
| Performance targets Describe performance targets and metrics (include numerical information) | |
| Policies and procedures Summarise policy and procedures that are relevant to international marketing activities. |
Complete the table to describe the international marketing program and develop its objectives.
| International marketing opportunities Select and describe two international marketing opportunities that will make up the international marketing program. | |
| International marketing objectives Develop at least two international marketing objectives. How do these objectives consider the organisation’s broader strategic direction? How do these objectives consider the organisation’s resources and capabilities? |
Complete the table to summarise your research and analysis related to the marketing opportunities, options for marketing approaches and related trends.
| Research Summarise the research you did on: the marketing opportunitiesoptions for marketing approaches related trends. List at least three written sources of information. | |
| Marketing phenomena What are potential market changes that may occur during the program’s implementation (consider political, economic, social and technological factors)? How will they impact the international marketing objectives? | |
| Calculations Perform complex calculations to analyse at least one marketing opportunity. Perform complex calculations to analyse one trend related to the marketing opportunities. | |
| Cost-benefit analysis Perform a cost-benefit analysis for the international marketing program (or one selected opportunity in the program) | |
| Marketing approach What marketing approaches do you recommend for the successful implementation of the international marketing program? |
Complete the table to assess the risk associated with the international marketing program.
Make sure you include risk factors related to international business cycles and terms of economic conditions. Identify at least four risk factors.
| Risk factor | Impact on the potential market | Severity rating (scale of 1 to 4) | Likelihood rating (scale of 1 to 4) | Risk rating (severity x likelihood)) | Alternative strategies to mitigate risk Provide two strategies per risk factor. Highlight the preferred option | Resources required to mitigate risk |
Complete the table to provide evidence of how you used a new technology or software application to document and report on your research and analysis.
| Technology Which new technology or software application did you use? How did it enhance your work practices? Insert a screen shot or photo to provide evidence of how you used the technology or software. | |
| Report Attach your documented research and analysis to your portfolio. |
Complete the table to establish the Key Performance Indicators (KPIs) and plan for the international marketing program.
Once you’ve completed the plan below, integrate it into your organisation’s existing Marketing Plan and attach the amended plan to your portfolio.
| International Marketing Program Implementation Plan Date: | |||
| Key performance indicators Product or service specific KPIs: List product or service specific KPIs here Country/International grouping KPIs: List the country or international grouping KPIs here Overall performance KPIs: List the overall performance KPIs here | |||
| Action plan How will you promote the product? Consider global and customised approaches. | |||
| What must be done? | Who will do it? | When must it be done by? | What capabilities are required for the plan to be implemented? |
Section 2: Implement the International Marketing Program
Complete the table to provide evidence of how you implemented the international marketing program.
| Implementation Which Sales, Marketing or promotional activity will you implement? How did you implement it? Insert or attach evidence of how you implemented it (such as photos, emails or screen shots) | |
| Systems, policies and procedures How do the systems, policies and procedures already support the product, pricing and distribution requirements of your international marketing program? How can they be amended to support the successful implementation of your marketing program? Attach amended policies and procedures to show how product, pricing and distribution have been considered. |
Section 3: Monitor and evaluate marketing performance
Complete the table to monitor the marketing progress against performance targets.
| Marketing performance Summarise marketing outcomes and performance. Compare actual performance to the KPIs. Have activity, quality, cost and time requirement been met? | |
| Cause-effect analysis Use this space to establish the potential causes of the international marketing program’s successes and performance gaps. | |
| New objectives Revise the international marketing objectives taking your analysis into account | |
| Improvement suggestions Make three suggestions to improve international marketing programs in future. |
Document marketing performance in a report. You may use the template below, or any other template applicable to your chosen workplace. If you use your own template, attach your work to this section of your Project Portfolio.
| Marketing report for [Add business name] |
| Performance summary Summarise overall performance. Say whether KPIs have been met. |
| Marketing analysis Have activity, cost, quality and time requirements been met? |
| Recommendations Suggest changes to the international marketing objectives. Provide any other recommendation for future marketing plans. |
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