Lecturer’s Name and Course Number
company. Therefore, the report shall entirely cover the key challenges of the industry, the decisive responses by management to address the impacting issues on the success of the industry and lastly Executive summary
This report is on the Ford Motor companywith special attentionon motor manufacturing. The report focuses on mainly the business environment where much focus is on the analysis of the main competitors and the competitive position of the firm. It further covers the aspects of market details where I provided an analysis of the market share, the value, and the current trends in the market and proportionally the future trends in the market the entire products that the company produces that. In addition to the above, the report shall focus on the internal trends in the operation of the processing firm where we analyses the appropriate resources and the potential capabilities of the firm with a measure of how they impact the success of the company both the long and short run. This therefore is a core report on the management strategies that adopted by the company to ensure the success of the company.
Introduction
In this report, our focus is to underscore the prevailing trends in the Ford Motor company the report therefore is gesticulated with the focus on the main characteristics of the strategic issues that are affecting the industry. The major challenges that are faced by the industry to underscore the main issues are prevailing in the industry operations, which thereby are based on, for any decisions to be made. Which are fundamental in the examination of the prevailing operational options that prevail in the company that enable it to shrive in comparison of other existing industries in terms of market sharing and quality production.
The general objectives of the report is to evaluate the entire performance trends of the industry in relation to the prevailing competitors, the opportunities of the industry, the major challenges that are faced by the company and thereby examine the major decision in management that address the key challenges to thethe major available opportunities for the industry by the stakeholders. With the above aims and objectives of the report, this will enable us to empirically give a vivid analysis of the management tools that can be employed to ensure that the industry is maintained in operation with great success.
Analysis of the industry
Performance within the streams of a business is measured according to key technical tools that quantify the company’s effort to create an effective management platform. This provides certain levels of sustainability options that are in themselves ideally measured through sustainable form of actions and the process define how exactly strategic implementation could derived and factored David, (2009). As such, the displacement ratio in which the company works on performance measurements display characteristics of efficiency in the form factor. This lists the implications of business practices through which precise marketing and better practices are well by noting such measures as winning strategies and having adequate facilitation that has sustainable means of creating quality products of motors and the components.
In the effectiveness of the survey models, the measure through which additional literature is kept within the cycle of revolution creates acceptable information portals that clearly indicate how well the structural definition is sustained. In view of this factor, the defined methods in which every item is factored reveals a completely new platform where there are notable characteristics including among others highlighting a common strategy which averagely implicates the major components of growth within the system in place and in the methodology Hubbard, and Beamish (2010).The mode in which planning and strategic management are collectively evaluated describe what eventualities the organization can clearly depict from its own internal system. In the course of action Ford, motor company is getting to know how to proceed with the planning derivatives and these are subsequently factored to enrich the growth provision as emphasized by the organs of its active planners. (Thompson, Strickland, & Gamble, 2007)
Key drivers
According to Johnson, Scholes, & Whittington (2005), the industry is at steady fast speed in terms of growth and expansion in Britain. This has been essentially dues to the presence of quality technology. This has been further explained by the existence of an extensive market for the motor products in the country, which have been found adequately supplementing the needs for locomotion and automation in the entire world. The industry has continuously progressed with supporting factors like proper internal management of the processing processes, support from the government, and increased research into improving the services being offered by the industry to the consumers. The increased quality products that are produced have explained this. These are according to Duke.edu. (2007) summarized as having highly competent accounts, Ownership Utility, Marketing Plan, Management Human Skills, On the Job Training, and among others Total Quality Control Management as some of the opportunities
Threats and opportunities
Given that the company is faced with high capabilities of expansion due to a number of catalyzing factors like market share and high demand, together with the ready supply of the raw materials for the production process. The industry is further faced with a threat of unreliability in the supply due to unfavorable competition that lead to fluctuations in supply The Motley Fool (2013). Furthermore, the emergence of other producers in the linage of products produced by the industry, this has caused a reduction in the market share of the company’s products Ford Motor Company (2011). This makes the company to be more competitive and more attractive relative to other producers of cars. These are categorized as Great recession, Great recession, cognitive Dissonance, Lay Offs, Hacker among other as some of the threats and Interest rates lowering, Product Differentiation, Outsourcing, Cloud Computing, and among other Electronic Payments as some of the opportunities.
Internal analysis
Core competences
The firm is emerging to be leading in motor manufacturing company in Britain and the globe at large. Due to the increased level of technology in the production processes. This has enabled the recruitment of high quality staffs that have ensured that the quality of the products is not compromised with in kind of manner. This has further been enhanced by the presence of the high quality branding and marketing of the products with have been supplemented by the favorable pricing policies of the company coupled with the high quality cars and the related products that are produced by the company. This has made the firm second to none in the demand for its products Ford of Britain (2011). In addition to the above, the company’s strategic location at the center of the market needs in the regions is attributing factors that explain the success. The industry further exploits the need for automation of the transport means by ensuring that they produce arguably the best highly efficient and long lasting cars and other related components. Ford Motor Company becomes one of the most advancing companies in the history of vehicle manufacturing and has grown both in structure and in performance making it the largest world seller according to David (2009).
VRIN analysis
According to Ford Investor Relations (2013), TheCompany is known for its long lasting products with the quality that they produce, this has been undisputed coupled with the strength they have with the originality in all the products produced by the company. Culture, leadership and performance as a factor has been advanced by adequate levels of firm’s generally accepted codes of leadership that feature improved support processes that are in line with the company’s ethics.
| Competency | Valuable | Rare | inimitable | non-substitutable | Conclusion |
| Introducing product to market | Yes | Yes | No | Yes | Comp. party |
| Better processing technologies | Yes | No | No | Yes | Temp. comp advantage |
| Strong market presence | Yes | No | No | Yes | Temp. comp advantage |
| Quality of the motor products | Yes | No | Yes | Yes | Temp. comp advantage |
| Changing tastes and proportional dynamics in the market | Yes | No | Yes | Yes | Sustainable. Comp. adv. |
| Product culture | Yes | No | No | Yes | Temp. comp advantage |
With the above in place, the products of the company are given a boost to be out competing other producer that produce the similar products given that they are not capable of being imitated given the level of quality and the technology that they employ. Ford adopting Lean Manufacturing practices to support repeated upgrading in the value chain and using technology to access key resources while in the process of manufacturing further explains this.
Ford has made heavy investment of millions of dollars towards improving its’ value chain. They have seen how the uses of standardization, technology, SAP, collaborative partnerships with Cat and SAS. This has by far registered a number of success greatly improved their CRM system, predictive modeling and productivity while reducing lead and supply chain cycle times that, together has resulted in an increase in profits. The execution of these systems has created an well-organized and operative value chain for all organizations involved, not just Ford. “It is no longer about getting after a supplier’s profits. It’s about creating a reciprocally choral and monetarilyadvantageous involvementfor the suppliers in our new value chain. This makes the industry to be more competitive as compared to the rest of the producers in the same industry.
Conclusion
From the analysis of the Ford motor company’s strategic alignment, it has been founding this study that the firm offers a quite measurable markets share compared to its competitors. This has been explained by the presence of strategic factors like the highly efficient technology that the company employs in the production process coupled with the quality strong products by the company. This therefore puts the company at higher competitive advantage as compared to other competitors in the market coupled with its favorable pricing policies that are found to be accommodative by the customers. The company runs with highly qualified staff and high technology in the process of production which measures up to standard explained by the quality of the products. Therefore, the company is faced with moderately very few challenges like having more liability than assets, Customer Satisfaction deviations, Pricing, Inventory, and Product Life Cycle. However, the company has got high growth potential due to Interest rates lowering, Product Differentiation, Outsourcing, Cloud Computing, and among other Electronic Payments.
Bibliography
Duke.edu. March 2007.Global Supply Chain.December 2007 http://www.duke.edu/web/soc142/team1/valuechain.html
Ford Investor Relations (2013). Ford China Sales Up 46% for the Year, February Sales up 7% .
Available at: http://corporate.ford.com/our-company/investors/investor-news-detail/pr-ford-china-sales-up-4625-for-the-37786
The Motley Fool (2013).Despite Strong Earnings, Europe Weighs on Ford Motor Company.
Available at: http://www.insidermonkey.com/blog/despite-strong-earnings-europe-weighs-on-ford-motor-company-f-48589/
“Ford in Britain”.2011.Ford of Britain.Retrieved 11 May 2011.
Ford Investor Relations (2013). Investor Relations. Available at: http://corporate.ford.com/our- company/investors
David, F. R. (2009). Strategic management: Concepts and cases. (13th ed.). Boston: Pearson.
Norman Martin. April, 2005. Automotive Industries.Ford Wages War on Waste. December 2007. http://findarticles.com/p/articles/mi_m3012/is_6_179/ai_55055336
Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2007).Crafting and executing strategy: The quest for competitive advantage: Concepts and cases (15th ed.). NY: McGraw-Hill Irwin.